Is Google Serp Being Updated!!

[leede]

I mean to say is do they update every day!!

As yestarday i got my site to the 26th position for a keyword and today it has jumped to 21st position.

So i am a bit confused:confused:

[jakomo]

Yes, this happen everyday... everyday there are Google updates :) Enjoy!

[Cheap SEO Services]

SERPs variations are what we all experience from time to time.

[Phooey]

Google SERP updates are constant and unrelenting. Unlike their PR updates which appear to be sporadic and lacking. ;)

[seo4china]

26th to 21st cannot be considered a "jump"....

[andheresjohnny]

26th to 21st cannot be considered a "jump"....

Really more of a "trip".

[Think Big]

Nothing extraordinary.

[harshakiran]

is that new google update serp every day from long time

[Hersheys]

google updates very often to filter searches for accurate results.

[bogart]

26 to 21 is not much of a change

[juniper]

i guess 1-10 is not often changing but 20 -40 is usually changing as my see

[Red Paul]

Serp changes all the time... unlike 'published' PR which is only made public every 3 months... or is it 4 now?.. or 5? ;)

[Fka200]

I think there was a major change, but I need to wait 2-5 more days to see exactly. I lost a lot of traffic 2 weeks ago, but yesterday all seemed normal again... Hope it's good again.

[USPB]

Google SERP is dynamic

[rbleyer]

I see on at least 10 of my sites Google SERP fluctuate every few days. Can be dramatic like a page no where then in top 10 or it just can be moving a few positions. From what I can see, these fluctuations seem to be something to so with link popularity which i can see on very competitive keywords. As people build more links all the time this seems to affect the rankings on a near daily basis. Additionally penalties can come in and have a large negative effect on rankings at any point in time.

[Jim4767]

Track your keywords using Digital Point's Keyword Tracker. You'll see lots of keywords changing in the SERPs every day, sometimes more than once per day.

[sweetfunny]

Have a read of Matt Cutts post Explaining algorithm updates and data refreshes (http://www.mattcutts.com/blog/explaining-algorithm-updates-and-data-refreshes/) which explains a bit about the process.

Another factor that he doesn't mention as it's alot newer is the QDF or Query Deserves Freshness factor. If your site is in a newsworthy niche there can be larger swings because QDF means a new page may be way more relevant to the query then a solid 5yo PR7 page.

You can use it to your advantage, say you have a static wallpaper site on Madonna.. If she gets arrested or hits the press for something, throw up a page about it then entice them in to your older content. ;)