My adsense earning has been down and down

[ramiz123]

Traffic is constant and clicks too but ecpm is change daily and each day its going down and down so what should i do?? should i change the niche of the website?

[WebTalkVB]

Traffic is constant and clicks too but ecpm is change daily and each day its going down and down so what should i do?? should i change the niche of the website?

Effective CPM

From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.

So basically I think this means the adverts that are being displayed are either not relevant to your content, or the niche you are in is too competitive or has a very low-payout. What niche are you in?

[ramiz123]

but mine ecpm is less than 1$$

[unitec]

2 Years a had a good living only with Adsense.
But my Adsense earnings also dropped dramatically, although the traffic to my sites increased about 5 times.
I replaced Adsense with Clickbank and Affiliateers banners and links.
This works good for me.
I'd recommend to increase traffic and PR of your site with the new free tool
BlogRush (http://www.home-improvement4u.com/blog/blogrush.htm).

[ramiz123]

2 Years a had a good living only with Adsense.
But my Adsense earnings also dropped dramatically, although the traffic to my sites increased about 5 times.
I replaced Adsense with Clickbank and Affiliateers banners and links.
This works good for me.
I'd recommend to increase traffic and PR of your site with the new free tool
BlogRush (http://www.home-improvement4u.com/blog/blogrush.htm).

thanks any more comments on this will be appericiated