stupidpoeticjustice
Nov 5th 2004, 1:20 pm
Hello,
I am interested in deploying a concurrent landing page test for one of my major paid search clients. Essentially, they have three distinct landing pages that they would like to test. I would like to be able to concurrently test the landing pages in order to eliminate any time-based confounding variables.
I have thought that the best way to do this would be to send users from the engines to a page which, based on some sort of random code, serves up one of three landing pages to test. Has anyone here utilized a similar method? If so, what was your experience? Also, any resources on how to implement such a test? How did you handle tracking?
Lastly, how sound is this method? What would you consider to be the best practices for implementing a landing page test?
At this point, I have many questions and few answers. Any help would be greatly appreciated!
I am interested in deploying a concurrent landing page test for one of my major paid search clients. Essentially, they have three distinct landing pages that they would like to test. I would like to be able to concurrently test the landing pages in order to eliminate any time-based confounding variables.
I have thought that the best way to do this would be to send users from the engines to a page which, based on some sort of random code, serves up one of three landing pages to test. Has anyone here utilized a similar method? If so, what was your experience? Also, any resources on how to implement such a test? How did you handle tracking?
Lastly, how sound is this method? What would you consider to be the best practices for implementing a landing page test?
At this point, I have many questions and few answers. Any help would be greatly appreciated!