Amazon Conversion Rate

[caroline]

What would be a good conversion rate for amazon? My limited experience is 500 clicks and no sales.

I know I made a bad product choice because it's aimed at kids and kids do not usually buy online, but I thought that perhaps a 0.2 % conversion rate would be possible.

Anybody care to mention their conversion rates (and how they achieved them?)

[Trance-formation]

I use owlcrofts Freebie tool on a couple of sites... I don't have stats to hand but in a couple of months I've made two sales... both from my currently most atrocious site where I've made no real effort to modify Freebies pages (www.cross-stitch-pattern.com) and none from my hypnosis site where I have made such effort (www.hypnosisaudiocds.com)... but the first site gets more hits for a number of reasons... It's just a numbers game I guess :)

[Will.Spencer]

The Amazon portal lists my conversion rate at 1.93%.

[magiana]

Conversion rates can actually vary a lot and purely depends on three things. The first is how you reach your visitor (ad, SE or other). The next thing is what you say to your visitor and the third is how you refer your visitor to the merchant you represent.

That´s good news because if you have a bad CR now, it´s completely in your hands to improve it.

I knew this a long time ago but didn´t really know how to do it until I read a new book called Make Your Content PREsell. It gave me new insights and now I definetely feel more confident about beeing able to write for my website and impove my CR. I can highly recommend it. The book can be found at http://mycps.sitesell.com/recommended4.html.

I know I made a bad product choice because it's aimed at kids and kids do not usually buy online

I suggest you should write for the parents and tell them what the books will do for their children. Will they learn something useful or will they get entertained?

[dejaone]

Will, that's a very impressive number. Do you get 5% or 15% from amazon?

[caroline]

This is so great! I just got two ordered items, making my conversion rate 0,2 %.

I am so happy! :)

However, these two items are completely irrelevant to what I was trying to sell and they were obviously ordered by the same person. :confused:

I've just remembered how much I love cookies. :D

[melfan]

Since I started using amazon last sept. I just got 3 orders but so far it is good to me. My conversion rates is close to 1%

[caroline]

Now I am just waiting for them to get shipped. Must have earned 1$ or something. :D

[Help Desk]

...I can highly recommend it. The book can be found at http://mycps.sitesell.com/recommended4.html.
It looks like another Marketing/Spam type book to me.

[Will.Spencer]

Will, that's a very impressive number. Do you get 5% or 15% from amazon?

5.75% on the new and improved comp plan. I will hit 6% before the quarter is over.

[dejaone]

wow, you can actually make some money over amazon. I've heard so many stories that peope didn't make anything off of amazon.

[Will.Spencer]

I am making significantly less from Amazon than I am from AdSense.

One must remember that the Amazon conversion rate is the conversion rate after the user has already clicked an ad.

[magiana]

It looks like another Marketing/Spam type book to me.

Ok, excuse me if it appeared to be that! Maybe I shold keep the good stuff for myself in the future...

If you read the page you´ll se that

It does not even contain any "money-making marketing secrets" that will "multiply your sales 100-fold... tomorrow!"

If you have the alexa toolbar you´ll also see that they have a ranking about 300! No, it´s not a typo. Obviously they know what they are doing.

I´ve read the book once and now I´m on my second read. Yes, I am a affiliate for the book but I would not recommend anything that didn´t deliver something of true value. That´s simply not the way I am.

[Will.Spencer]

Alexa ratings are so easily cheated as to be effectively meaningless.

[shain]

I started using Amazon Associates 2 days ago, and so far been doing really great. Have a conversion of 36.55%. But as you can see in my report below:

-http://img276.echo.cx/my.php?image=amazon0rv.gif

I have so many items ordered. Will they ever be shipped and I'll earn my comission for that?

[Cyclops]

I started to read this thread and decided I would have a look at my stats, I placed amazon on my sites about a month ago and noticed a huge jump in search engine traffic on one of the sites last week.
I checked and found the traffic was for book related terms, well to my surprise I have 14 items shipped, 23 ordered from 64 clicks with a conversion rate of 35.94.
Total payout is $37.69....not bad for approx one week, in fact 17 items in the last three days.
And all I expected was some content pages for the coop :D

The one thing that I'm not sure about is what constitutes a click, I figure I have had about 800 unique visitors to my site for those 64 clicks.

The funny thing is I am in the top 10 search positions on Yahoo and to a much lesser extent Google for those terms and some of them are really off the wall but there are still hundreds if not thousands of sites that have the same terms, misspellings and all on there pages.

By the way whats the difference between "direct-link clicks" and "other clicks"...all my sales are from "other clicks".

[ZuraX]

I have my amazon link all over and have 3 AWS "stores" so not sure where my sales come from. I just set up 2 new IDs with amazon so Ill know soon if its one of the 2 I got an ID for. When I login I see
Orders Summary
Ordered items 2
Clicks 171
Conversion 1.17%

Not sure what time frame thats for....
But for Quarter to Date its

April 1, 2005 to May 18, 2005
Direct-Link Clicks 13
Other Clicks 158
Clicks 171
TOTAL CONVERSION 1.17%

[ZuraX]

direct-link clicks are for the ads they give you for one item. The person has to click the ad, put the iten in their cart, then pay. If they leave the page or add anything else to the cart you lose the direct link. :(

direct-link sales pay a higher % too.

[girl]

Ordered items 14
Clicks 399
Conversion 3.51%


I'm improving :)

[ZuraX]

Ordered items 3
Clicks 218
Conversion 1.38%

:(

[caroline]

I was going to reply to this thread and say that I don't earn anything from amazon.com with my sites, when I realized it was MY thread... getting brought back from the graveyard. :D

[GTech]

Ordered items: 102
Clicks: 1263
Conversion: 8.08%

[sji2671]

I put an amazon store on to an existing website a few weeks ago and have made 28 sales so far in around 2 weeks, I don't have my conversion rate to hand on this computer but it seems to be doing ok.

I sold one of those $1200 rid on mowers from a direct link which I "think" gives an extra 2.5% commission on top of the 5.25 which I will achieve in June for the Quarter end. I must have sold around $3k of goods in two weeks but a lot of it ain't shipped yet.

Edit: Conversion rate of 0.71%

[Storyteller1]

My Quarter-to-Date looks like this:

Ordered items 32
Clicks 663
Conversion 4.83%

Amazon referral sales have been picking up steam for me lately. Nice to see.

I do like writing those book reviews . . ..

[largeheartedboy]

My quarter-to-date numbers:

Ordered items 535
Clicks 43068
Conversion 1.24%

the conversion rate is in line with my previous quarters, but clicks are steadily climbing quarterly.

[tesla]

Caroline,

I'm not sure about that one. I have an affiliate program at one of my sites, and I'm still working on getting click throughs.

thanks,

stephen

[eddie]

Clicks & Conversion Summary
May 22, 2005 to June 22, 2005
Glossary
Direct-Link Clicks 0
Other Clicks 37
Clicks 37
TOTAL CONVERSION 427.03%

158 items sold unfortunatly only 4 items have shipped as of 6/22

[Help Desk]

My quarter-to-date numbers:

Ordered items 535
Clicks 43068
Conversion 1.24%

the conversion rate is in line with my previous quarters, but clicks are steadily climbing quarterly.
Is this all from you blog page?

[Doppy]

My conversion rate with Amazon is lousy.

I wonder how many of my sales (on Amazon and elsewhere) gets stolen by scumware operators. They're known for targetting Amazon heavily, and AFAIK, Amazon isn't doing anything to stop it.

[Help Desk]

My conversion rate with Amazon is lousy.

I wonder how many of my sales (on Amazon and elsewhere) gets stolen by scumware operators. They're known for targetting Amazon heavily, and AFAIK, Amazon isn't doing anything to stop it.
How could somebody steal your sales?

[rob777]

I have been getting about 4.5%-5% conversion for the last 5 quarters.

Stealing sales- I believe they are reffering to the scumware that lives on a visitor's computer and places their own hotlinks over your website's content (mainly throughout text blocks), thus stealing visitors purchases from your site. I have seen this once on my father-in-law's computer...I went to my websites from their house and noticed a ton of links all over my pages...I scanned his computer removed a bunch of scumware/adware/spyware and all those links were gone.


Later,
Rob

[Dominic]

Mine was 6.34% conversion.

[Doppy]

How could somebody steal your sales?
Malicious software installed on people's computers - spyware/scumware.

See this Web site for excellent info on the topic:
http://www.benedelman.org