Important Question About Link Anchor Text.

[narsticle]

I am well aware of the importance of anchor text in links. The way I understand it is if you have a company called AAABakingSupplies.com using anchor text such as Baking Supplies will help increase your pagerank over using your Domain Name as The Anchor text. Now my question is, is there a difference between using the following anchor texts:

Baking Supplies
AAA Baking Supplies
AAABakingSupplies.com - Your #1 Source For Baking Supplies

For the keyword baking supplies, is one of these 3 better then any of the others considering all 3 contain the keyword "baking supplies?" If so, why? I think this is an important issue to understand and can help a lot of people with their search engine rankings including myself. Thanks in advance to anyone who reads this. Happy Holidays.

[tork]

I would go with the shortest, baking supplies so you do not lower the density of the anchor text. Just my opinion, anyone notice a difference using longer anchor text?

[narsticle]

I would go with the shortest, baking supplies so you do not lower the density of the anchor text. Just my opinion, anyone notice a difference using longer anchor text?

I guess thats what makes the most common sense but Im not sure if thats how it works. I would think that a more appealing anchor text to the eye would be "AAABakingSupplies.com - Baking Supplies" because you get your domain name out there plus the keywords but at the same time "AAA Baking Supplies" gets your company name out there plus the keywords baking supplies. This is where I am very confused about choosing the appropriate anchor text and hope someone with a lot of experience with this will come by :)

[dburdon]

Narsticle,

Vary both the anchor text and the ambient copy that surrounds it.

For example:
Bakery supplies
Bakery supply
Supplier to bakers
Baker's ingredients
Baker supplies

etc, etc. Anchor text on its own won't do the job in competitive categories. Variation makes the link look more natural. Anchor in context - that is from relevant pages and sites works the strongest.

[narsticle]

Narsticle,

Vary both the anchor text and the ambient copy that surrounds it.

For example:
Bakery supplies
Bakery supply
Supplier to bakers
Baker's ingredients
Baker supplies

etc, etc. Anchor text on its own won't do the job in competitive categories. Variation makes the link look more natural. Anchor in context - that is from relevant pages and sites works the strongest.

So if you were to put a link on a site you would just write Bakery Supplies or Supply To Bakers and not something that said your company name and then those keywords? Such a AAABakingSupplies.com - Bakers Ingredients

[ferret77]

for seo purposes you want the anchor to closely match your search phrase as possible,

[narsticle]

for seo purposes you want the anchor to closely match your search phrase as possible,

So I assume that means using an anchor of "AAA Baking Supplies" would be better then using an anchor tect of "AAABakingSupplies.com" Correct?

[ferret77]

are you trying to rank for "AAA baking supplies" ? if so then yes

but you mgiht want to consult a key word tracker before you pick your terms

these are some of the top searched terms

14647 baking
9303 baking recipe
8358 baking supply
8134 baking soda
6326 baking turkey
5232 christmas baking
2592 baking pans
2523 baking powder
2521 baking bread
2017 baking cake
2007 holiday baking

[narsticle]

are you trying to rank for "AAA baking supplies" ? if so then yes

but you mgiht want to consult a key word tracker before you pick your terms

these are some of the top searched terms

14647 baking
9303 baking recipe
8358 baking supply
8134 baking soda
6326 baking turkey
5232 christmas baking
2592 baking pans
2523 baking powder
2521 baking bread
2017 baking cake
2007 holiday baking

But lets say I wanted to rank for baking supplies? Having the anchor as "AAA Baking Supplies" contains the Keywords "Baking Supplies" so wouldnt that help you rank? Or does the phrase have to be exactly "Baking Supplies?" - By the way this is obviously not my site just an example. Thanks in advance.

[ferret77]

i woud say it probably helps but like I jsut said a couple posts before I try to match the search phrase aas close as possible

[narsticle]

i woud say it probably helps but like I jsut said a couple posts before I try to match the search phrase aas close as possible

Thanks for your help!

[seo_expert]

IMHO the last one would be most beneficial....use the keywords in a sentance like manner to look more natural...