Higher Earnings W/Hight Click Thru Rate

[wiseone]

Greetings,
Is there a consensus that you earnings per click will increases with a high click thru rate?

I am trying to figure out if google will provide a better group of ads to a site that has a higher click thru rate?

If it is true, I would get rid of my low performing pages on the site to boost my overall click thru rate. Thus -

- Increasing the quality of ads to the higher click thru pages
- Increasing money earned due to having the higher quality ads

Any thoughts?

[Sanzbar]

No. Higher CTR does not include or boost cost per click. It completely depends on how people are bidding on the keyword at the time.

[dejaone]

If your CTR is too low, boosting CTR will benefit CPC. If CTR is too high, CPC will be lower. Google may have a optimal CTR based on statistics.