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View Full Version : Do domain names really matter anymore?

ninjamuk
Jul 25th 2007, 11:11 am
I recently purchased a domain for a new website that will be launching in a few weeks. I think it's a pretty good domain for the site, but it got me thinking... does it even matter much?

For Exmaple:
The site: DomainScour.com (http://www.domainscour.com)
The purpose of the site is to make finding a domain easier. When the site launches, it'll go out and "scour" the web to see if your domain is available and provide you options depending on the results.

Pretty fitting, right? But, how valuable is a logical domain name these days anyway? There are plenty of sites that have names that mean nothing until they're popular...

squidoo, digg, godaddy, etc.

Do you think quality domain names are still valuable in a web 2.0 world? How do you define "quality domain"?

-Mark
kohashi
Jul 25th 2007, 9:15 pm
And I say to you...
Business.com
Hotels.com
Ask.com
Download.com
About.com
Answers.com
Dictionary.com
Weather.com
OpenForSale.com
Jul 25th 2007, 10:48 pm
True, squidoo, google...etc doesn't mean anything but millions are poured into advertising to make it a well-known brand.

If you can't or don't want to spend too much money advertising, then DomainScour is a good name which kinda explains what it does. Otherwise, you can pick any random, catchy sounding name, spend money & do anything you want with it.
htmlindex
Jul 26th 2007, 2:19 am
Do you think quality domain names are still valuable in a web 2.0 world?


Absolutely, just check out the recent sales
ninjamuk
Jul 26th 2007, 7:46 am
That's a great point... Most of those goofy-name companies do have ridiculous marketing budgets.
8everything
Jul 26th 2007, 8:36 am
Domain names do matter (I guess you're talking about the words chosen, if they're relevant to the site's content or not). However, I'm one of those guilty ones who use a name that doesn't have any keywords to my business ;)

But I agree, it's all about branding. I guess you can compare this to Apple's choice for using "apple" (logo and name) for a computer brand. IMO, it's much more interesting (to market, yet it's more of a challange) than something like "Red Computers"