How to get two ads in one serp?

[jaybong]

I have seen this done by someone having example.com and example.net and running different ads which both appear in the AdWords results.

I have a site that (for simplicity) sells two different products. One product has around 10,000 keywords pointing to the page and one I just started has around 20.

I would like to test if I can get a better conversion/ROI by integrating the original keyword list into the new campaign for the 2nd product.

The only way I can think to do this without stopping my 1st campaign is to set up a new AdWords campaign and bid using a different domain? Would this work and let me run both campaigns in the serps at the same time? Or is there an easier way? And is this ok with Google?

[ohadgliksman]

This is not cool by google and getting caught might disqualify your accounts.
I advise you against this method

[GuyFromChicago]

While it can be done it's called double serving and can get you kicked from AdWords.

[jaybong]

This is not cool by google and getting caught might disqualify your accounts.
I advise you against this method

While it can be done it's called double serving and can get you kicked from AdWords.

Ahh ok thanks, I certainly don't want to do anything that is against the guidelines. It's funny because I have seen what I thought to be a very reputable company doing this.

What would you guys suggest I do? I suppose I could pause all campaigns for product one and copy and paste the keyword lists for product two.

Or I could rewrite product one's ad to product two and change the link to go to product two...but this would dramatically decrease CTR (as product two is a much 'narrower' product) and hence many keywords would rise in price.

[dailymoolahdotcom]

i'll try that out

[ohadgliksman]

If you manage both products in a single adwords account then there is no problem as your ads will rotate and not show twice in a single page. The only problem is using 2 different accounts to "trick" google

[Spider]

Don't use 2 adwords accounts, you could possibly get banned from Adwords. I suggest you focus on getting your CTR as high as possible with 1 ad.

A much safer and ethical way to proceed.