Do you set up seperate Search network and Content Network AdGroups?

[TheAdmin]

I recently set up an AdWords account and just have the Search network enabled and had great CTR for almost all of my adgroups / Key words.

The thing is, just earlier today I also enabled the Content Network for all of my adgroups for the first time and in a matter of hours saw my CTR plummet.

My question is, do you all create two seperate Adgroups?

One for Search network
and then one for the Content network?

Is this allowed?

Any help would be muxh appreciated.

Veronica.

[Johu]

Your content network CTR doesn't affect your quality score for search. I'd suggest to split it into a separate content-only group and use different tracking of some sort for each.

[ohadgliksman]

I always separate them to 2 campaigns as they behave differently

[pkddelhi]

I agree with ohadgliksman. Don't use both in a single campaign.

[TheAdmin]

Thanks, but is there any reason why you separate them, other then to see which performs how?

Thanks

[GuyFromChicago]

Thanks, but is there any reason why you separate them, other then to see which performs how?

Thanks

Different audience. Don't use the same ads in the content network that you do for the Google search results.

[seo ranter]

hmmm...thanks guys....I never thought of splitting them up before....I'm going to try that

[sarathy]

another advantage is you can have seperate budgets for search and content network.,
So you can reduce the budget if content campaigns does not work as you have expected

also if you want some keywords to appear only on search network and not on content network you can do that if you have seperate campaigns for search and content

[seostew]

Separate them. It gives you a quicker bird's eye view on performance, as well as the other benefits and observations made by the others.

Those seeing your ads on the content network (Ads by Gooooogle. aka AdSense), aren't in active search mode. You have to interrupt what he or she is reading and be compelling (much like typical offline ads). With search, there is somewhat of a formula based on how the human eye perceives the bolding as it pertains to relevance (this doesn't apply on the content network since all titles are bold, and no KWs are bolded in the ads). As GuyFromChicago, it is a different audience.

The AdWords Editor (http://www.google.com/adwordseditor/) makes it very easy to do this. You can copy and past adgroups and campaigns.