YPN warned me about non converting traffic a few days ago.

[danieloffice]

Hi,

I just cut & paste the above statement from other post.

The write use this reason to sell a website under cost.

What does "non converting traffic" means?
Why would it upset Yahoo?

Thanks in advance for your info.

[cybertrash]

samething happen to me.. they kicked me out the next week lol

[directory4u]

Same here.

[honey]

It is probably because of advertisers complaining for traffic not converting from particular site or set of sites...

[gahoo]

It means that the advertisers are paying out to you for the click but they are getting no return at all from the traffic they recieve from your site making it a loss for the site owner.

[danieloffice]

how do publisher guarantee result from CPC.......... if that is what advertiser want, they can do a CPA champain.

Do I get anything wrong?

[WebdevHowto]

how do publisher guarantee result from CPC.......... if that is what advertiser want, they can do a CPA champain.

Do I get anything wrong?

Without knowing the sites no one can tell you if you did anything wrong. If there is any sort of "trickery" going on to get people to click on the ads then that could easily result in non converting traffic.

[DannyBly]

Yahoo's version of 'smart pricing' I guess

I think the only solution would be to improve the quality of traffic that comes to your site -

[danieloffice]

don't need to mentioned this ""trickery" going on to get people to click "
This obviously invite for banned.

But it seems you means that non-converting traffic = fault click?
(I doubt this statement.)

[WebdevHowto]

don't need to mentioned this ""trickery" going on to get people to click "
This obviously invite for banned.

But it seems you means that non-converting traffic = fault click?
(I doubt this statement.)

Do you know where your traffic is coming from? If so is it coming from sources that would be likely to want/need the service the of the advertisers of your site?

[danieloffice]

this is a CPC, and how do the webmaster know what the advertisers want? (the webmaster don't even know what will displayed in their site.)

Am I right?

[Gomeza]

Hi danieloffice

It is my belief that we are going to see more of this type of publisher banning in the months to come. PPC campaigns have simply been abused far too much since their inception to not warrant some changes in policy. The policies instituted by PPC administrators can only become more stringent as a result.

[WunschShrek]

I must have misread your question, I was confused by what I wrote in my previus post lol.

Low converting traffic means people are clicking on your YPN ad's, but not purchasing from the sites

This could be because your ad's are not related enough to your website, it could be the advertiser's fault (they wrote a bad ad description and people are expecting something different and thus not purchasing). Those are just 2 examples.

But yeah, adsense smart prices for low converting traffic, and in extreme cases closes accounts. YPN is quicker to close accounts for low-conversion rates.

[danieloffice]

thanks........... but some of the advertisers may only want "traffic" from Adword, not really selling product/service........

So, how is this related?

[venetsian]

thanks........... but some of the advertisers may only want "traffic" from Adword, not really selling product/service........

So, how is this related?

That's not exactly like that.

In some cases the traffic for that particular site is more like "curious" rather than with "buying" intention and this results in very low ROI for the advertiser.

I'm running numerous AdWords campaigns for my PPC clients and I see that all the time. If you see my list of websites where I don't want to place ads you'll find so many MFAs and etc .. and I don't like em since they don't convert well.

Just look from the advertisers perspective and you'll see whats going on ..

Cheers,

Venetsian.

[venetsian]

I forgot to add one very interesting thing that happened to me last week (Friday).

A Yahoo Search Marketing representative contacted me over the phone in order to discuss how "I" can optimize my yahoo ppc campaigns in order to perform better since I'm a fairly new to the yahoo ppc program.

The funny thing was that I said I don't like YPN since they don't give me the option to choose on which sites I don't want to show my ads, and the rep responded that they will implement it, but since this is done, they monitor all ROI for all their advertisers (actually that's why she called me to push me to install the Conversion Tracker Code on my websites).

Actually this is really a nice thing and I do think that Yahoo is trying to make YSM very "profitable" advertising area and therefore attract more advertisers which is not bad idea after all. I do support them on that one.

I've noticed that around 30-60% of all my CPC ads on most Ad Networks are frauds or just pointless visitors that don't spend more than 5 seconds on a website. On the other hand from Yahoo my average time on landing page is quite higher and this leads me to the idea that they do care about their advertisers and optimize their performance quite often.

Cheers,

Venetsian

[bloggingseo]

I think it's only fair that a site can do that. If your site is not sending any sort of conversions and they are spending money over and over again it is like throwing it in the trash can or giving it away for free. Advertisers are in it for profit and profit only. You have to eliminate the bad traffic, unfortunately. If you want to get back on the wagon you need to try and get more quality traffic. Good luck.

[danieloffice]

(A bit out of the first post topic)

Let's study this case.........

For webmaster for a game site. They may want to buy traffic from Adword, and hoping that the "new visitors" will come back again ........ And the game site's revenue, is Adsense.

In this case, they are not selling product/service, and really want to get "repeated" visitors............ How do we evalute the "non- converting traffic" for this case.

I asked because I have some Arcade game site myself, and thinking if I should start a Adword campaign. (and the profit source is Adsense in my game site)

And will that upset Adsense? Cos I am buying traffic for Adsense....

Thanks for your insight.

[soniqhost.com]

It maybe Yahoo's attempt to clean up arbitrage sites.

[nkiegrea]

(A bit out of the first post topic)

Let's study this case.........

For webmaster for a game site. They may want to buy traffic from Adword, and hoping that the "new visitors" will come back again ........ And the game site's revenue, is Adsense.

In this case, they are not selling product/service, and really want to get "repeated" visitors............ How do we evalute the "non- converting traffic" for this case.

I asked because I have some Arcade game site myself, and thinking if I should start a Adword campaign. (and the profit source is Adsense in my game site)

And will that upset Adsense? Cos I am buying traffic for Adsense....

Thanks for your insight.

Daniel,

ypn is still in beta stages..

Non converting publishers get banned because advertisers get pissed off that they are paying an "x" amount of money per click and getting nothing out of it.

The crappy thing about it is that ypn has horrible targeted ads for the arcade industry.

I bet you barely had any targeted ads on your site to begin with. You might have had high paying ads, but those ads weren't meant to be on an arcade site. I had ypn on my site and I was making a fair amount of money.. once I got warned and I wasn't allowed to decide what category I wanted. I got rid of the ypn and switched to entirely adwords.

It is better because adwords has better targetted ads for my site. I don't make as much money, but all in all, I am happy with adwords.

I hope when ypn opens their program world wide, there will be better targeted ads for all sites.

=)

_Zack

[john269]

It's because Yahoo wants to keep their advertisers. If your traffic is not producing any of their advertisers any sales then it is not converting and is then poor traffic for them.

At the end of the day, if you advertise your site on another site and end up having a loss from it compared to what you spent then I am sure that you will not be happy about it as your advertising was an investment where you expect to gain on it and not loss.

[DavidAusman]

Why not use adsense ;) ? They don't bother how much you convert.

[danieloffice]

Why not use adsense ;) ? They don't bother how much you convert.


I don't feel so............ Please could you give some evidence

[seo ranter]

I saw the email too....Its funny that I got the email, when I kept calling to tell them that the ads were not targeted to the content on my site....If the ads are not targeted...then how can they expect quality traffic....and I mean the ads were way off topic most of the time

[danieloffice]

so YPN is shooting their foot......