Finding out the CPC of all your ads

[dct]

With the addition of channels it's now really easy to work out which ads perform best on your site by getting specific CTR and CPC rates. I've posted a very simple PHP script on my blog (http://www.sagecroft.co.uk/2005/11/08/finding-out-the-cpc-for-chitika-ads/) explaining what to do which may be useful to any non scripting people.

[The Sandman]

I've been trying to integrate this script into my archive but so far no luck - the ads don't display. All I see is
< ?php $lAdvertKeyword = GetRandomChitikaAd(); ?>where the ad should be. Any ideas to get this working? What is the correct formatting for the textfile?

[blinxdk]

You have a blank space between "<" and "?php" ?

[blinxdk]

Oh.. and looks like the code splits on return+newline, so one keyword per line. (and make it in a non-unix editor)

Nice idea btw.

[dct]

I had trouble getting the code to display in WP so I'll post it here too


function GetRandomChitikaAd()
{
$lFilename = "chitikakeywords.txt";
$lFullPath = get_option('siteurl') . "/" . $lFilename;
$lFileContents = file_get_contents($lFullPath);
$lWordArray = preg_split('/[\n\r]+/',$lFileContents );
$lRandomPhrase = $lWordArray[rand(0, sizeof($lWordArray) - 1)];
return($lRandomPhrase);
}



<script type="text/javascript"><!--
ch_client = "gadgets";
ch_width = 336;
ch_height = 160;
ch_sid = 'ga-index-<?php echo $lAdvertKeyword; ?>';
ch_color_border = "#FFFFFF";
ch_color_bg = "#FFFFFF";
ch_color_title = "993C0F";
ch_color_text = "#000000";
ch_non_contextual = 1;
ch_query = '<?php echo $lAdvertKeyword; ?>';//-->
</script>
<script src="http://scripts.chitika.net/eminimalls/mm.js" type="text/javascript">
</script>


I have the function GetRandomChitikaAd in its own php file and then just include that in which ever file needs it.

[The Sandman]

Oh.. and looks like the code splits on return+newline, so one keyword per line. (and make it in a non-unix editor)One keyword per line? Any single or double quotes?

[solution2u]

I had trouble getting the code to display in WP so I'll post it here too


function GetRandomChitikaAd()
{
$lFilename = "chitikakeywords.txt";
$lFullPath = get_option('siteurl') . "/" . $lFilename;
$lFileContents = file_get_contents($lFullPath);
$lWordArray = preg_split('/[\n\r]+/',$lFileContents );
$lRandomPhrase = $lWordArray[rand(0, sizeof($lWordArray) - 1)];
return($lRandomPhrase);
}



<script type="text/javascript"><!--
ch_client = "gadgets";
ch_width = 336;
ch_height = 160;
ch_sid = 'ga-index-<?php echo $lAdvertKeyword; ?>';
ch_color_border = "#FFFFFF";
ch_color_bg = "#FFFFFF";
ch_color_title = "993C0F";
ch_color_text = "#000000";
ch_non_contextual = 1;
ch_query = '<?php echo $lAdvertKeyword; ?>';//-->
</script>
<script src="http://scripts.chitika.net/eminimalls/mm.js" type="text/javascript">
</script>


I have the function GetRandomChitikaAd in its own php file and then just include that in which ever file needs it.

Nice code. Good idea.

[dct]

Yeah one per line and it doesn't cope with quotes at all. I'm putting a quick download together now,

[blinxdk]

One keyword per line? Any single or double quotes?

No quotes.

dct pulls in one random keyword from the file and it's used like this: ch_query = '<?php echo $lAdvertKeyword; ?>' so that takes care of any quoting.

[dct]

I've added a very quick and dirty sample download to the page (http://www.sagecroft.co.uk/2005/11/08/finding-out-the-cpc-for-chitika-ads/) that demonstrates the idea without WordPresses crappy source formating.

[The Sandman]

I've added a very quick and dirty sample download to the page (http://www.sagecroft.co.uk/2005/11/08/finding-out-the-cpc-for-chitika-ads/) that demonstrates the idea without WordPresses crappy source formating.I just can't get this to work. Where did you say the download was - I don't see it...

[dct]

There was a link at the bottom of the page or from here (http://www.sagecroft.co.uk/downloads/chitikasamplepage.zip)