Why does coodenproperty_com rank better than houseoption_com?

[sgooey]

This just doesn't make sense.
Why does coodenproperty_com rank better than houseoption_com
with a keyword of -- we buy houses

coodenproperty ranks on second page at 20 and
houseoption ranks on fourth page at 39

coodenproperty Incoming Yahoo Links: 28
houseoption Incoming Yahoo Links: 11,632

Please give me some insight on why Google ranks that way
and how I can do better. (I'm not trying to rank higher than
this particular website specifically but just hoping for some
suggestions on "The Why" it rank better.)