why yahoo is spending so much on adsense for its answers website

[kodut]

:(what do they gain from it
http://answers.yahoo.com/

i type a keyword on google and i see very often a ad from answers yahoo

what do they get they are just increasing adsense money

[bpearson]

I thank its more about branding then giving money to Google to them.

[godmode]

yahoo answers ads are all over billboards in singapore..wonder how much money is at stake.

isnt it pure waste of money? lol

[technolarity]

The real working is like this

Get customers from google to yahoo and make better revenue .

[kodut]

are they making money by placing search engine next to yahoo answers main page