Best targeted ad categories?

[MattL]

Anybody have a feel yet on what categories have the best targeted ads?

[Liminal]

Don't have the answer to this but the employment ones are terrible. Ads for nannies along with florist.com galore.

[dshah]

I removed the ad targetting categories. Didn't get good results with it

[Liminal]

Targeting my niche resulted in 0% CTR yesterday. Yahoo!

[alph]

Yes, that brings up a good question.


Is using site targeting a "last resort only" option?

Is it better to try your best to let yahoo pick the ads, or if you site fits neatly into an ad targeting category, should you go ahead and pick it.

[Liminal]

Well, anything is better than 0% ctr. So, for me ad targeting is not an option at all at his time.

btw, I dropped ad targeting a few hours ago but the ads did not change (showing the same 5 useless unrelated ones). I have a strong suspicion that they won't either

[Jenstar]

It is funny you mention florist.com, I see that ad all over the place, and not on pages/sites that you would think they'd be targeting the keywords on.

[MattL]

It looks to me like they have some ads that rotate through all ad units, target categories or not.

florist.com, Vonage, direct-edu.com and expertcredit.com are the ones I have seen so far.

[Liminal]

I bet that's the case. It does not make their system look any better in my eyes though. The only excuse is that it's all very new

Your original question stil holds ;) Are there categories whose targeting *is* good

[aeiouy]

My opinion on computer hardware is it is not good. Most of the ads in there are just thinly connected to what people would consider computer hardware advertisters.

I think I am going to scrap it for now and go back to natural ads and see what I get...

[Liminal]

I think I am going to scrap it for now and go back to natural ads and see what I get...

Hope you'll notice some difference ;)

[alph]

I am seeing some weird things today with site targeting. It was working fine, now it seems to be wavering between the generic ads (vonage, florist, ect) and the actual targeted ads. Anyone else seeing similar today?

[jnm]

I am seeing some weird things today with site targeting. It was working fine, now it seems to be wavering between the generic ads (vonage, florist, ect) and the actual targeted ads. Anyone else seeing similar today?


yes, mine are doing the same - and ctr is definitely suffering...

[jnm]

...but only on the homepage - all other pages have targeted ads.

[exaro]

I use targeted ads on all my ad units, with computer/internet ads I think. The CPC's are WAY higher than naturally contextual ads.

I get 4-8 dollar clicks from targeted ads.