Multiple ad units

[paradox]

Just noticed this ...

https://www.google.com/adsense/new
"Multiple ad units
To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design. Please read the Multiple Ad Units section of our FAQ for the full details."

[Redleg]

Great news!! :D
*runs off to add more ads...*

[TwisterMc]

Really? I just got signed up today and I'd love that. Seeing as 3 smaller ads take up less space then one bigger ad. That sounds great!

[Joel Naten]

Yeah, I just noticed that too when I logged in today. It's going to be interesting to see what new combos work the best.

[Fishing Forum]

Yes this is great

Will be interesting if it bring in more money or make sites look desperate

[GuyFromChicago]

If well positioned within the site they should look ok, possibly even enhance the look of some sites.

[stephfoster]

Going to have to play with this feature on one or another site and see which units get clicks. Could be very interesting.

[a389951l]

Here are some of the other new cool features - collapsing ad units with multiple ad units :D :


Collapsing ad units



An additional option for your alternate ad content, Google's collapsing ad units ensure that your page space is used to its maximum potential at all times. When targeted ads aren't available for an ad unit, the collapsing ad unit feature will shrink the empty ad unit, so that blank ad spaces are eliminated from your page. For instructions on implementing this feature, please read the AdSense FAQ (https://www.google.com/adsense/faq). New name for WebSearch



We're dropping the 'WebSearch' from 'WebSearch plus AdSense for search.' This monetized search feature will now be referred to simply as AdSense for search - but all of the same great features remain. For more information on providing customized Google internet and site search to your users and earning money from clicks on targeted ads, please read our FAQ (https://www.google.com/adsense/faq).

Multiple domains for AdSense for search SiteSearch

Your Search Settings page now provides you with the option of specifying multiple domains for SiteSearch. Simply enter up to three domains when generating your search code - your AdSense for search box will list each domain with a radio button, allowing your users to choose the site on which they would like to search.

Ads by Goooooogle We're currently running a test with new branding features on Google ads. You may notice some of your pages displaying 'Ads by Goooooogle' ad units. We welcome your feedback on this new look, and we'll be analyzing the results of this test over the next while.

[Geir]

Interesting news.
I'm wondering what benefit they expect from using Goooooogle instead of Google?

The collapsing ad units should work well together with multiple ad units, as many keywords seem not to have enough bidders to fill up three ad units.

Hopefully these changes will result in increased earnings both for adsense and adwords users...

:) Geir

[Redleg]

Installed a second text ad banner yesterday.

I'm using a 728x90 banner (4 ads) at the top of most of my pages, so I tried to add a 468x60 at the bottom of the pages.

But at least 50-60% of the time it displays the alternate ads, since there isn't enough ads to fill out the first one (or just 4 ads max)..

I tried without the alternate ads first, and the "collapsing" ad units isn't collapsing at all, it just leaves a big blank field where the ads should be.
(doesn't look good at all).

So if you plan on using 2-3 ads units, then you should always have a alternate ad for those..


And i don't like the "ads by Goooooogle" much, doesn't look good.. :(

[schlottke]

unless your content is keyword rich... ;)

[Redleg]

Of course..

It may work better for some sites, than for others..

Mine is a niche site, so there's not that many advertisers for each of the pages.
But it's also the same for my forum (with lots of different topics)..

[schlottke]

Definatly. Most sites cant support 12 different ads, especially later on in the day.

[mopacfan]

Is anyone else displaying multiple ad units on their pages? I just increased mine to three and it's interesting how some pages make use of all the add space and others do not. Now I have to create my own filler ads cuz I don't like the allfeeds service.

Oops, I didn't see the thread already going. Ya miss stuff sometimes just looking at new posts only. Sheesh.

[TwisterMc]

I like this new feature. Three smaller ads work better on some of my sites than one big one. :)

[SENewbie]

Does anybody know if multiple ad units count as extra impressions?

[Fishing Forum]

Not def but it looks like it does , as Im show an increase but the site traffic is the same

[qll]

I tried 728x90 and other type. Google only shows the first ad, and nothing more. Even I changed the Pub-ID to ca-test or ca-netfims. Still the same. I even tried to change the color, still not working.

Can anyone show me an working sample of showing 3 ad unit?

[Geir]

Can anyone show me an working sample of showing 3 ad unit?

I am testing out 3 ad units in my link directory.

Take a look at Free Greeting Cards (http://www.4freephonebillanalysis.com/links/freegreetingcards.html) for an example.

:) Geir

[TwisterMc]

I tried 728x90 and other type. Google only shows the first ad, and nothing more. Even I changed the Pub-ID to ca-test or ca-netfims. Still the same. I even tried to change the color, still not working.

Can anyone show me an working sample of showing 3 ad unit?

I had that issue at first too. It went away after a while though. All three now show up. I just don't think the multi ad system has been perfected yet seeing as i've had that issue and seen two of the same ads on my pages.

[Owlcroft]

I've asked G, but they take their time.

I use the wide text-only display, which yields 4 small text ads. I then went to using, on some pages, two of those. The second is typically blank, but so it goes.

Well, I thought to myself, self, let's collapse those blanks. Sure, enough, that works fine--but, it reduced the text-ad content of the wide display from 4 to 3.

Say wha?

Does using any alternate-ad URL do that? If so, any theories on why?

(For now, I removed the collapser part, because I'd prefer 4 ads to 3, on the theory that that makes it 1/3 more likely that a visitor will see something interesting enough to click on.)

[Chiara]

This is great. Three skyscrapers work great on blogs - before I just had a bunch of white space after the Google ads ended because the blogs go pretty far down the page. Now the ads go almost to the end of the posts. Should be interesting to see if CTR goes up.

[Weirfire]

It's interesting what they've done.

Could be interesting putting several smaller ads on pages rather than 1 large banner or skyscraper.

[TwisterMc]

Ok i have an issue with multiple ads. On one page it works fine, on another I only get one out of three ads. I don't understand the difference in pages. Any clue why one one of three may show up?

[l0cke]

Ok i have an issue with multiple ads. On one page it works fine, on another I only get one out of three ads. I don't understand the difference in pages. Any clue why one one of three may show up?Probably because google does not have enough ads for your content.

[TwisterMc]

But on a very similar page there are three. Weird, maybe i'll try adding more content but I don't believe that's it. ;)

[mopacfan]

This is why I created my own internal ads to fill up the page when G does not have enough to fill three units. Most pages get filled by G but on those that don't, my own ads appear.

TM, I think that either G does not have enough ads for your page or it has not had enough time to make the additional matches. I've noticed that at first, several of my pages only got one unit filled. Now they are starting to get the second and sometimes third unit filled as well. In any case, you need a good fallback so you don't get psa's even if it's your own content.

[msaad]

This is why I created my own internal ads to fill up the page when G does not have enough to fill three units. Most pages get filled by G but on those that don't, my own ads appear.


urrmm... pardon me, but how did you do this? Looks to be a very interesting idea...

[mopacfan]

urrmm... pardon me, but how did you do this? Looks to be a very interesting idea...
Since my site is database driven, I tapped into the sponsors table, added fields for ad title and ad text then wrote some code (ASP) to randomly grab these from the database and display them in a format that mimics the adsense ads. I hope to drive traffic internally to keep visitors longer and maybe click on more adsense ads.