Yahoo CTR will be higher - at the start

[dshah]

My speculation....visitors seeing something new (ads by yahoo) will generate more CTR

[Nintendo]

Um, Yahoo was very good at copying Google. So why would a simple 'Yahoo' word make people click the ads?!?!!

[Shoemoney]

maybe banner blindness theory..... I notice same ctr... course I use same colors and local

[fryman]

I wonder how long it will take for them to start showing "Ads by Yahoooooooo"?

[dct]

Nah they'll copy properly and do "Ads by Yaaaaaahoo"

[sji2671]

I think I will wait a few months to see other users feedback from yahoo as I have only recently been able to receive dialogue with the adsense team who now contact me and offer help, I dont think I would risk what I have until I can see some very good qualified results from people I respect, if yahoo offered better CPC at the start there is nothing to say it would not reduce as a tool to spread good reputation at the start.

As for CTR I guess the visitors will decide.

[Jenstar]

visitors seeing something new (ads by yahoo) will generate more CTR

Not really, on average, CTR is about 1/4 of what it is with AdSense.

I saw some ads by Yahoooooo during the employee beta test phase, but not since it launched the official beta.

[noppid]

Not really, on average, CTR is about 1/4 of what it is with AdSense.

I saw some ads by Yahoooooo during the employee beta test phase, but not since it launched the official beta.

And you can qualify that?

[Shoemoney]

And you can qualify that?

lol do you know who jenstar is ? She is the most qualified person here to answer or testify.

I saw her lead a panel of experts which consisted of google (adsense) and yahoo (ypn) engineers about contextual advertising. She is well respected by google and yahoo aswell as advertisers who I am sure share information with her ;)

[noppid]

So what? Am I supposed to bow now? I want data. Sorry to disappoint you.

[fryman]

LMAO...

Jen is well known in the webmaster community, I agree with Shoemoney, if she says something, you can be sure she isn't just posting nonsense...

[noppid]

Not really, on average, CTR is about 1/4 of what it is with AdSense.

I saw some ads by Yahoooooo during the employee beta test phase, but not since it launched the official beta.

Read the damn post, not even she is sure. Give me a break!

[fryman]

he he... too much coffee, noppid??

[alext]

Nah they'll copy properly and do "Ads by Yaaaaaahoo"

I am hoping for "Ads by Yahoohoohoo"

[explorer]

Not really, on average, CTR is about 1/4 of what it is with AdSense.

On the channels/pages I switched from adsense to YPN averaged out to 35% more revenue with YPN then with adsense across the board.

:confused:

[fryman]

What's your question??
Jen is talking about CTR, shoemoney about revenue

[Nintendo]

I want data.

Ahem... (http://www.jensense.com/archives/2005/08/womensfinanceco.html) :D

[explorer]

What's your question??
Jen is talking about CTR, shoemoney about revenue

I had supposed CTR's would be similar and Shoemoney's result had come about because Yahoo was paying a bit more per add.

I'd be pleased to hear Shoemoney's comments on whether he noticed a huge drop in CTR but this was compensated for by a huge increase in earnings per click, resulting in higher revenue overall. :)

[explorer]

Now, having read Nintendo's link to Jensense, it looks like in her experiment YPN CTR is half Adsense's but YPN EPC is about double Adsense's. V. interesting. :)

[Jarodboy]

Let's wait and see after this beta tests if the EPC remains simillar...

[Jenstar]

Let's wait and see after this beta tests if the EPC remains simillar...

An influx of advertisers once it goes wide release will definitely drop the EPC. There is a lot less competition for those high paying ads when there are less than 2000 publishers versus the many, many, many publishers in AdSense. AdSense EPC was a lot higher for many when AdSense initially launched too.

And thanks Shoemoney, fryman and Nintendo :) I was out today, and couldn't post any backup to what I said ;)

[Shoemoney]

jenstar - just curious have you got any feedback from yahoo/google on how they feel about a 50 percent advertising time share using something like phpadsnew ?

I thought about doing the same thing.

[Jenstar]

It is no problem :)

[Liminal]

My experiences with YPN have been: much higher EPC, but much lower CTR. In fact the CTR was so low that the total earnings made me go back to G 100% (at least for the time being)

[fryman]

Why do you think that happened? Did you use the same colors as you did with adsense? Were the ads targeted enough?

[Jenstar]

For my testing I blogged about, I used near-identical colors (YPN doesn't support as many colors as AdSense does, so I went with the "closest"). Ads for YPN were more generic to the theme of the site, while AdSense was definitely tightly targeted to individual pages.

[dshah]

agree, yahoo is not yet close enough about 'context targetedl ads'. I am observing this and this defintely reduces CTR

[Liminal]

Identical colors and ad layouts were used in my case. The targeting was not that good. For example, one of the sites I tried it on would have a job for Disney corp. AdSense would should career-related ads, YPN would should a bunch of Disney cartoon and merchandise type stuff. Hence the CTR was a whole lot lower. Then there were other YPN ads completely unrelated to the site's content as if they just don't have enough advertisers...

[Shoemoney]

awesome! I am going to rotate the 2 50/50 then on my sites and see how it goes.

[dvduval]

I'm wondering if people have compared the difference in earning of
1) Adsense
2) YPN
3) Adsense and YPN at 50/50

[Shoemoney]

I am noticing what others are saying... yahoo is showing ads for domains, cars, welding equipment (WTF?) and adsesne is showing based on my content for my blog pretty targeted.