aeiouy
Aug 28th 2005, 5:57 pm
Can anyone tell me how long ago this changed? I assume it has been there for a while and just never noticed that you could break it down by ad unit impressions instead of page impressions.
How do ad unit impressions compare to page impressions?
There's a new option in your reports that allows even more accuracy in your tracking. We've introduced the concept of 'Ad Unit Impressions' to complement the current 'Page Impressions' in your reports.
Until now, your AdSense 'page impressions' reflected the number of times the AdSense code was triggered. This meant that multiple ad units on a page would log up to 3 'page impressions' in your reports, when only a single page view had taken place in a user's browser.
Page impressions are now just that - the number of page views we detect. Ad Unit Impressions are the new name for the old behaviour: one impression logged for each ad unit shown.
How do ad unit impressions compare to page impressions?
There's a new option in your reports that allows even more accuracy in your tracking. We've introduced the concept of 'Ad Unit Impressions' to complement the current 'Page Impressions' in your reports.
Until now, your AdSense 'page impressions' reflected the number of times the AdSense code was triggered. This meant that multiple ad units on a page would log up to 3 'page impressions' in your reports, when only a single page view had taken place in a user's browser.
Page impressions are now just that - the number of page views we detect. Ad Unit Impressions are the new name for the old behaviour: one impression logged for each ad unit shown.