Overture PPC

[nadlay]

Is there an Overture PPC program for publishers?

I noticed some ads on a site, and when I placed my mouse on the links, I saw a link similar to the following:-

http://www.xxxxxxx.co.uk/go/redir.aspx?link=http://www21.overture.com/d/sr/?xargs=05u8bs9yoakW

and clicking on it took me direct to the advertiser's site.

How is the site I was on earning money from these adverts? Is it pay-per-click, or just payment for advertising space per month?

[T0PS3O]

I'm an Overture PPC advertiser and there is, just like AdWords, 'content match' for publishers showing our ads. So yes there is, but I don't have a clue what it is called and where to sign up.

[digitalpoint]

You can (try to) signup at http://www.content.overture.com/d/USm/ps/cp.jhtml

[fsolm1]

They seem to only allow in who they want. I look at these partners as junk clicks usually. Just like the minor pay per clicks, they are a bunch of cheapo clicks. I usually find that lots of these supposed clickers never leave the first page.....so is it automated? Either way they fill their banks lovely.
Anyone know more?

[nacho45]

We stopped using the content match on Overture because so much of it was unfocused.