Yahoo! to launch ad network tomorrow...

vprp

Aug 2nd 2005, 12:39 pm

Just came across this article. Searched through the forum but couldn't find a thread. If there is one, sorry.

http://news.com.com/Yahoo+to+launch+blog+ad+network/2100-1024_3-5815551.html?tag=nefd.top

fryman

Aug 2nd 2005, 12:56 pm

Cool! Thanks for the link... if anyone has more news about it post it here!

GuyFromChicago

Aug 2nd 2005, 12:59 pm

Good find. If it's opening up tomorrow my plans for the day just changed:D

soapbath

Aug 2nd 2005, 12:59 pm

Woot!~ Finally I will have a 2nd chance after being booted from GOogle.

dvduval

Aug 2nd 2005, 1:11 pm

That totally rocks!
I can't wait to see it, and I feel the strong possiblity there will be increased competition in the form of Google and Yahoo competing for space by trying to see who will pay more.

Nintendo

Aug 2nd 2005, 3:29 pm

Why do they call it 'BLOG ad network'??!! I want to try the Publisher Network, not some blog network!!!

SportsOutlaw

Aug 2nd 2005, 4:46 pm

Will both ads be allowed at the same time on websites? or is that already against Googles massive T.O.S.?

Design Agent

Aug 2nd 2005, 4:48 pm

they wont let both

david_sakh

Aug 2nd 2005, 5:29 pm

they wont let both

i reccomend using a php script to alternate, i did this before, even with multiple ad units. You could test performance and finally stick with what suits you better.

dvduval

Aug 2nd 2005, 6:23 pm

i reccomend using a php script to alternate, i did this before, even with multiple ad units. You could test performance and finally stick with what suits you better.

Yup, that'll be my plan too.

oziii

Aug 3rd 2005, 12:36 am

initial impression - http://www.problogger.net/archives/2005/08/03/inside-the-yahoo-publisher-network-beta-with-jen/

Looks like the beta is US-centric - typical

fryman

Aug 3rd 2005, 12:38 am

I don't understand... does this mean that this thing is still a private beta??

nevetS

Aug 3rd 2005, 12:43 am

nice find. What is this SE news day?

oziii

Aug 3rd 2005, 12:59 am

the beta is supposedly restricted to 2000 US publishers until the end of the year. That's what an article in the NYT said today.

mdev05

Aug 3rd 2005, 5:04 am

vprp

Aug 3rd 2005, 5:48 am

the beta is supposedly restricted to 2000 US publishers until the end of the year. That's what an article in the NYT said today.

I read that in another article, too. I guess it's good that they test this before it goes live but I was really looking forward to some competition for AdSense sooner rather than later.

ColinR

Aug 3rd 2005, 6:18 am

Wish they'd open it up to all rather than US only for this beta...

5starAffiliates

Aug 3rd 2005, 1:11 pm

Has anyone posted any examples yet showing what the YPN ad formats look like yet?

Been busy collecting some of the hottest YPN buzz for you this AM so you can read all the best info, all in one place! Even have some samples of different Y ad formats for you to see.

I have a big blog that has links to examples, links to articles, interviews, other forum discussions and also to Y's own blog about it. Too many links to copy and reformat this here right now. So just click to read.

Yahoo! Publisher Network - All the Buzz is Right Here!
http://affiliate-blogs.5staraffiliateprograms.com/2005/08/03/yahoo-publisher-network/

Then come back here to discuss...

Design Agent

Aug 3rd 2005, 1:23 pm

http://waxy.org/archive/2005/02/28/yahoos_c.shtml
http://emmanate.org/wretch/

dkalweit

Aug 3rd 2005, 1:40 pm

I just got an invite to join this network. I submitted my info, and they said that'd do a review of my site and let me know-- they're inviting more people than they plan to accept, I guess... I'm curious how it could pay out much when just starting(not enough bidders)...

--
Derek

trevize

Aug 3rd 2005, 2:53 pm

Yahoo owns Overture, so I'm sure they'll just be feeding ads/bids in from them.

I just got an invite to join this network. I submitted my info, and they said that'd do a review of my site and let me know-- they're inviting more people than they plan to accept, I guess... I'm curious how it could pay out much when just starting(not enough bidders)...

--
Derek

chachi

Aug 3rd 2005, 7:12 pm

Looks like MS is getting in on the action as well http://blog.searchenginewatch.com/blog/050803-164021

soapbath

Aug 3rd 2005, 7:34 pm

Even more chance for the banned frauders to try again (And me, but I was one of them idiots, Im not that newbish anymore though)

ajayr

Aug 4th 2005, 12:55 am

Google has sent an e-mail detailing all the new features in AdSense. I have also received an e-mail from clicksor stating that they have upgraded their system and that all publishers should update their code. Guess they are gearing up to face competition.

Wish Yahoo would open up its beta testing to non-US publishers as well.

Also, considering that Overture's minimum CPC is 10 cents and assuming that they pay at least 50% of their earnings, publishers' minimum CPC would be 5 cents in the Yahoo publisher network as opposed to 2 or 3 cents in Adsense.

dkalweit

Aug 4th 2005, 6:13 am

Wish Yahoo would open up its beta testing to non-US publishers as well.

Isn't everyone not in the US used to this by now? It seems everytime anything happens, particularly BETA's of anything, US-only is stipulated. There are many reasons for this, such as simplifying payment, etc. Why is this a surprise to non-US publishers every time it happens?

Also, considering that Overture's minimum CPC is 10 cents and assuming that they pay at least 50% of their earnings, publishers' minimum CPC would be 5 cents in the Yahoo publisher network as opposed to 2 or 3 cents in Adsense.

That's good to know. I wish Google would raise their min. bid from $.05. I have a site or two that gets lots of cheap clicks, and raising the minimum would immediately raise my earnings considerably... ;-)

--
Derek

ajayr

Aug 4th 2005, 9:32 am

Isn't everyone not in the US used to this by now? It seems everytime anything happens, particularly BETA's of anything, US-only is stipulated. There are many reasons for this, such as simplifying payment, etc. Why is this a surprise to non-US publishers every time it happens?

It isn't a surprise that they are accepting only US beta testers. I was just wishing that they would open it to the rest of the world as well. Also, considering that they have been testing their ads for a long time now, Yahoo launching only a BETA version of their publisher network was not expected (at least by me).

darktsx

Aug 4th 2005, 3:54 pm

has anyone been accepted into the yahoo beta program yet?

dkalweit

Aug 5th 2005, 6:22 am

has anyone been accepted into the yahoo beta program yet?

I just got accepted this morning. I created my account, logged in, etc. I haven't placed any ads on my sites yet, as I have to make sure that no Google and Yahoo ads display on the same pages as the others-- both have TOS's that require exclusivity. I think Yahoo's TOS is indicating that it's exclusivity between other context-sensitive ads such as Google's, but it's not as clear as I'd like it to be, considering I have other advertisers(static ads, sold direct)...

--
Derek

dvduval

Aug 6th 2005, 5:45 pm

I can't wait to try it. I hope they accept me soon.

TommyD

Aug 6th 2005, 6:18 pm

misohoni

Aug 6th 2005, 8:47 pm

It could work out, but then what's the point? If you are happy with Google, stick with them. Can't see how a few cents more or less will make us change our minds to go with anyone else.

I prefer adbrite at the moment, as it's not dependant on PPC.

dkalweit

Aug 6th 2005, 10:17 pm

It could work out, but then what's the point? If you are happy with Google, stick with them. Can't see how a few cents more or less will make us change our minds to go with anyone else.

I want to see another viable alternative to appear, just to reduce Google's stranglehold. No matter how well-intentioned, I don't like a single company having so much control-- as with MSFT, it creates a lot of FUD...

I prefer adbrite at the moment, as it's not dependant on PPC.

Is there an URL for adbrite?

--
Derek

darktsx

Aug 6th 2005, 10:26 pm

I'm going to hold off. I think many rats fleeing G for Y is just going create a ship full of rats in Y for a few months. I think many good people might get booted by accident in after Y tries to clean up the rants.

In the mean time, with serious competition, G will be nicer to us, right?

Now anyone having a predictions like this?

thx,

tom

adsense pisses me off ... they closed my account at will ... they didn't explain anything to me about it ... and they're ignoring my emails

they dont even have the decency to have a real person email me and tell me why the account was closed, which is all i asked for

i hope yahoo takes it down

fryman

Aug 6th 2005, 10:30 pm

Nothing but sour grapes...

Yeah, I'm sure some engineer at the Googleplex was just bored and told his buddy "hey, I'm bored, lets go bann some random sites"... :rolleyes:

TommyD

Aug 7th 2005, 5:41 am

adsense pisses me off ... they closed my account at will ... they didn't explain anything to me about it ... and they're ignoring my emails

First, let me say were aren't in the same boat. I was commenting from my prospective that I still have an AS account. So I have options. Now your case, you do too, but AS isn't one of them. Good luck with Y, I'll wait to see people posting their options about their experiences with Y.

i hope yahoo takes it down

huh? Does this make sense? "I hate monopolies that act all God-like, I hope Y becomes a monopoly and treats me the same."... ??? ....???

Out of the frying-pan into another frying-pan?

Well I think many people want to help you, can you post your URL's so maybe you can get options about your site to figure out why you were banned, and possibly prevent a Y-ban?

later,

tom

Moncal

Aug 7th 2005, 6:47 am

If they aren't going to release it from beta until the end of the year then at least it won't be that much longer until I turn 18 from when it is released.

misohoni

Aug 7th 2005, 9:29 pm

Yep it's http://www.adbrite.com/mb/?spid=449 (Referral code if you want to use) ;).

I've used Adbrite for over 6 months now, I think they are pretty good and always pay on time. You need a popular site though to get maximum benefit...

darktsx

Aug 8th 2005, 7:16 am

huh? Does this make sense? "I hate monopolies that act all God-like, I hope Y becomes a monopoly and treats me the same."... ??? ....???

Out of the frying-pan into another frying-pan?

Well I think many people want to help you, can you post your URL's so maybe you can get options about your site to figure out why you were banned, and possibly prevent a Y-ban?

later,

tom

ah, yeah, good point. i guess what i meant was that i hope yahoo gives adsense enough competition to make them rethink how they treat their clients and to remove their "monopoly status"

i just got the standard "invalid clicks" email and i'm angry that they didn't elaborate further .. but, whatever .. i got over adsense and stopped sending google emails .. i'll just wait for yahoo, i guess

xstorm

Aug 8th 2005, 7:32 am

they're currently accepting only US residents. hope they'll accept those outside US.

freshprince

Aug 8th 2005, 3:43 pm

Hope i get accepted

dkalweit

Aug 8th 2005, 5:03 pm

Hope i get accepted

I think they're looking for sites with decent traffic(thousands of visitors a day)... If you fit in that category and applied early, my guess is there's a pretty good chance...

--
Derek

freshprince

Aug 8th 2005, 10:45 pm

how long did it take to get accepted?

gford

Aug 9th 2005, 11:16 am

I love the competition. It can do nothing but make it better for us publishers.

dkalweit

Aug 9th 2005, 11:43 am

how long did it take to get accepted?

2-3 days, I think it was...

--
Derek

dkalweit

Aug 9th 2005, 11:46 am

I love the competition. It can do nothing but make it better for us publishers.

Actually, it could theoretically hurt us.

Say, there's a fixed amount of advertisers on the net and a fixed number of publishers. At google, now, say 'all' the advertisers and publishers are there. The advertisers have to bid up to get the highest $$$ to get top spot. If some leave to Yahoo, that bid will likely go down at google(less bidding competition), and the yahoo bid will go up. It will all even out, but theoretically could be lower overall, particularly for publishers-- better for advertisers, though...

--
Derek

gford

Aug 9th 2005, 12:06 pm

That is very true. But perhaps Yahoo will give a bigger % of each PPC, which in turn may cause google to give a bigger % to publishers.

Actually, it could theoretically hurt us.

Say, there's a fixed amount of advertisers on the net and a fixed number of publishers. At google, now, say 'all' the advertisers and publishers are there. The advertisers have to bid up to get the highest $$$ to get top spot. If some leave to Yahoo, that bid will likely go down at google(less bidding competition), and the yahoo bid will go up. It will all even out, but theoretically could be lower overall, particularly for publishers-- better for advertisers, though...

--
Derek

daed

Aug 9th 2005, 4:13 pm

Oh god, I'm buying a bottle of glen livet when that happens. *crosses fingers*

Shoemoney

Aug 10th 2005, 1:53 am

i am guessing the payouts will be the same. one big incentive is that yahoo lets people take money out of there ypn and buy overture stuff at a 10% discount for keeping the money with yahoo.

The dude from ypn told me they also will be offering other things like paid inclusion and stuff for discounts if you use your ypn money for it.

That is 1 MAJOR difference between the two. All of the google engineers and employees i asked about this said it was in the works but was pretty far back in the works.

Web Gazelle

Aug 11th 2005, 8:58 am

You could also just run one on one site and one on another to see how it works.

dkalweit

Aug 11th 2005, 9:03 am

You could also just run one on one site and one on another to see how it works.

Adsense payout varies from site to site-- usually the better ranked sites get more $$$. I'm betting YPN has something similar-- or at least will eventually...

I put YPN ads on a channel of one of my sites and I've been comparing it over about a week's time to see how it stacked up to Google's. So far, it's more-- about twice as much... How that will translate into other places on the site, who knows-- I'll see about putting YPN ads on a few other channels/pages soon...

--
Derek

Web Gazelle

Aug 11th 2005, 9:05 am

Cool, where do I go to sign up? :cool:

dkalweit

Aug 11th 2005, 9:08 am

Cool, where do I go to sign up? :cool:

http://publisher.yahoo.com/

They gotta like you, though... Apparently, even tho Yahoo penalized the site I applied with considerably due to the coop, they still let me into their publisher network... :)

--
Derek