Dynamic Keyword Insertion

[Priti]

Anybody know how to use Dynamic Keyword Insertion (DKI) in MSN adcenter? Its really confusing.
Please explain with examples.:)

[progress]

The MSN adcenter tutorial videos in their help section explain with examples...

[toddo14]

If you write this ad:


{keyword}
Buy {keyword} today!
Free Shipping.
www.XYZ.com

and a user searches "used cds" then the ad will read:

Used Cds
Buy Used Cds today!
Free Shipping.
www.XYZ.com

You just have to make sure that all of your keywords will fit in the space that you give them. So for example if you bid on the keyword "used cds in san francisco california" then that keyword would be rejected by MSN because it doesn't fit.

Make more sense?

[Priti]

What about the "para". How to use that?

[articlebazar]

Good explanation toddo14

[asiram]

i use 2 ads in one adgroup.
example:

{keyword}
Buy {keyword} today!
Free Shipping.
www.XYZ.com

and

Used Cds
Buy Used Cds today!
Free Shipping.
www.XYZ.com

the long keyword does not reject because it has ads 2st.

asiram

[renoir]

MSN Adcenter (http://www.netpaths.net/blog/adcenter-coupon/) now includes dynamic keyword instructions on your campaign bids. For some reason the Microsoft instructions are not very clear.

Apparently all that is required is to use {keyword} however there are no instructions indicating if Caps make a difference.

[rs.rathnaraj]

You can find relevent information on MSN Adcenter blog or in their help. They have clearly explained how to use dynamic keyword insertion with examples.

Visit Adcener blog
http://adcenterblog.spaces.live.com/blog/cns!85E824269AB8C30D!340.entry