Ian
Aug 1st 2005, 12:27 pm
I wanted to get feedback from anyone here who may have experience with this. I currently use the PayPal shopping cart for my e-commerce site, as it obviously allows me to conduct business without having to open a merchant account and incur a monthly fee. They simply take a percentage (which isn't exactly small, but that's another issue). We've had a fairly high conversion rate of customer visits versus sales, however I'm trying to obviously make it better.
The question I have is about the conversion rate when using PayPal vs another shopping cart and merchant account combination. Has anyone here ever used the PayPal shopping cart system, and then switched to a different shopping cart and merchant account only to see an increase in sales as a result? I'm wondering if I'm losing customers using PayPal as my shopping cart vs. using another system.
The tough part is I currently can not track how many people get to the checkout area and then click out, so I don't have any data to support my concern. PayPal doesn't allow you obviously to put code in to track that.
At any rate, does anyone have any insight to this?
Thanks in advance.
Ian
The question I have is about the conversion rate when using PayPal vs another shopping cart and merchant account combination. Has anyone here ever used the PayPal shopping cart system, and then switched to a different shopping cart and merchant account only to see an increase in sales as a result? I'm wondering if I'm losing customers using PayPal as my shopping cart vs. using another system.
The tough part is I currently can not track how many people get to the checkout area and then click out, so I don't have any data to support my concern. PayPal doesn't allow you obviously to put code in to track that.
At any rate, does anyone have any insight to this?
Thanks in advance.
Ian