adwords- what does "estimated clicks" mean exactly?

[disgust]

if it's supposed to be the estimated clicks for my ad at the price I set, it's way, way off for me. or is it the total clicks for that term for all advertisers? I can't imagine it'd be that (since it changes depending on your bid..) but if it's estimating for my ad, it just isn't right at all

it estimated 250+ clicks a day. it's been over 24 hours and I've had 14 (and all the keywords are "strong" and have a 2%+ CTR)

[digitalpoint]

It's supposed to be the estimate for just your ads based on bid price.

However, it's impossible for it to generate any sort of realistic accuracy because different markets have huge differences in CTR, it does not know if you have a well written ad or not, etc.

[disgust]

for the estimate it gave me to be right, I'd need a CTR of about 50%-60% based on my impressions.. :)

it just seems really off to me, oh well

[digitalpoint]

Beats me... :)

[Old Welsh Guy]

The estimate is fairly accurate, it is based on a CTR of around 1%. What you need to ensure for it to be accurate is that your ad never appears below position 4. A fair estimate of actual traffic is to bid up to the #1 position, & multiply the CTr x 100, this normally equates to the actual impressions you receive. There will always be exceptions though.

OWG

[disgust]

interesting tip, thanks :)

(my avg position was below 4, so I'm guessing that's why it was so off..)

[Old Welsh Guy]

have aread of this report, It is a bit heavy, but worth a read.

It is a PDf so be prepared for a wait if your on dial up.

http://atlasdmt.com/media/pdfs/insights/RankReport.pdf

OWG