Jondoe0069
Jan 17th 2007, 3:21 pm
What is up with Adcenter? Everyone says it's the best place to test, etc. I have done PPC before on Google and Yahoo, but things have changed quite a bit in the last 2 years.
Yahoo reporting is annoying, but everything else is straight forward and it seems to be effective and easy to use. Google is a pain in the ass. And Adcenter is an unexpected pain in the ass.
I have 30-50,000 keywords uploaded to adcenter. I am bidding on broad, phrase, and exact for every keyword. My bids are in the 40-50 cent range, but I don't get a lot of impressions. I'm bidding on ringtone keywords... so for the general terms, I know there is a lot of search volume.
The other thing that is a pain in the ass is when I tested $2.00 max bids to see what would happen, I got impressions and clicks, but only $2.00 clicks. It seems that no matter what, every click I get is for max bid. Whether it's on a general term or some random longtail misspelled exact match bid.
I use dynamic text keyword insertion in my ads along with a default generic ad for back up. So maybe it's a relevancy issue? Yahoo gives all my dynamic text ads a high quality score for the same words.
What is a good strategy to take the best advantage of Adcenter? I know I'm probably way off the path moving in the wrong direction. Luckily I'm still pulling more profit than I expected because of Yahoo's performance!
Yahoo reporting is annoying, but everything else is straight forward and it seems to be effective and easy to use. Google is a pain in the ass. And Adcenter is an unexpected pain in the ass.
I have 30-50,000 keywords uploaded to adcenter. I am bidding on broad, phrase, and exact for every keyword. My bids are in the 40-50 cent range, but I don't get a lot of impressions. I'm bidding on ringtone keywords... so for the general terms, I know there is a lot of search volume.
The other thing that is a pain in the ass is when I tested $2.00 max bids to see what would happen, I got impressions and clicks, but only $2.00 clicks. It seems that no matter what, every click I get is for max bid. Whether it's on a general term or some random longtail misspelled exact match bid.
I use dynamic text keyword insertion in my ads along with a default generic ad for back up. So maybe it's a relevancy issue? Yahoo gives all my dynamic text ads a high quality score for the same words.
What is a good strategy to take the best advantage of Adcenter? I know I'm probably way off the path moving in the wrong direction. Luckily I'm still pulling more profit than I expected because of Yahoo's performance!