Re-Using Disabled Keyword

[kdobson99]

As you can see from a previous post, I have had a keyword that does quite will disabled when it was getting good CTR. I have tried to make a new campaign with this keyword again to no avail. It simply never gets running on the network. I have deleted all campaigns on which this keyword previously ran. Even though they are deleted, I know they are still in the adwords database. I have tried "" and [] and everything else. Has anyone had any luck at re-using a disabled keyword?

[duncan pollock]

There's a lot of trial and error in AdWords and there's no easy answer -- let alone any quick fix -- when a keyword gets disabled. Even so, I don't get any impression that "once disabled, disabled for ever." I think you just have to try a reworded ad and give it a try in a new campaign.
The one fact that you and I are powerless against is the people searching for things on Google. If they aren't giving us the minimum CTR, we simply have to accept reality and keep after them until -- it's to be fervently hoped! -- we create an AdWord box that catches their fancy. And sometimes we need to use the keyword search tools to see how many searches are actually made for the particular keyword and whether there's an alternative that has higher figures.
Most of all, though, I'm satisfied that Google isn't out to get us!

Duncan ;)