Tips on Section Targeting Adsense Ads - Making your ads more relevant

[visio]

Some people ask me how to make their ads more relevant. Usually you tell them the usual about targeting your page but many don't realize Google has a built in feature which allows publishers to tell google to emphasize or ignore sections of a page.

Read the full article here: http://www.1stsearchenginerankings.com/2007/01/03/tips-on-section-targeting-adsense-ads/

Let me know what you thought. Did you know about this before? If not did it help you? If not why not?

[Tearabite]

Yes, i've tried it and it didnt help me much, if at all - but it might be becuase the pages i needed it on just dont have any ads.

YMMV

[visio]

Yes, i've tried it and it didnt help me much, if at all - but it might be becuase the pages i needed it on just dont have any ads.

YMMV

Well theres your problem right there. It is for each individual page so if Page17 is having Adsense target problems you need to use it on Page17 not page1, page5 or any other page. be sure as I noted to give enough content in each tag to show Google what is relevant but not too much. Give it atleast 2 weeks to take effect.

Good luck!

[maryn]

Can you add that code to just one word of your text in the middle of a paragraph? For instance:

The annual <!-- google_ad_section_start --> Used Car <!-- google_ad_section_end --> best bet awards are based on the following criteria: reliability, safety, and availability.

[kh7]

On pages with little content you need to either add a paragraph of text or metatags (don't spam, just use relevant keywords).

[kh7]

Can you add that code to just one word of your text in the middle of a paragraph? For instance:

The annual <!-- google_ad_section_start --> Used Car <!-- google_ad_section_end --> best bet awards are based on the following criteria: reliability, safety, and availability.
They advise that you do put a lot of content in the tags. Not always easy, but a few words isn't going to cut it, I'm afraid.

[chatmasta]

Yes, I've used this before. It's a very helpful method for proxy sites as you want to emphasize the little content that you do have.

[Computerized]

Yeah, tried it and didn't help much. Maybe it was just me though.

[PoisonPen]

does this work on blog posts

[adamk]

does this work on blog posts

Yeah, it does work on blog posts too.

[PoisonPen]

Yeah, it does work on blog posts too. Would I place the code in any post that i make . or do i place the code within my blog template

[visio]

Can you add that code to just one word of your text in the middle of a paragraph? For instance:

The annual <!-- google_ad_section_start --> Used Car <!-- google_ad_section_end --> best bet awards are based on the following criteria: reliability, safety, and availability.

Google says to use as much content as possible in a tag so i would assume that would raise flags or at the least be useless.

Would I place the code in any post that i make . or do i place the code within my blog template

Within your post because the tag must surround certain text. It works for each page individually as well.

[PoisonPen]

Google says to use as much content as possible in a tag so i would assume that would raise flags or at the least be useless.



Within your post because the tag must surround certain text. It works for each page individually as well. Thanks for the tip . I will try it out tonight and see how well it does

[s_u_p_e_r_s_a_m]

Thanks for that, see how it works...

- Sam

[PoisonPen]

Google says to use as much content as possible in a tag so i would assume that would raise flags or at the least be useless.



Within your post because the tag must surround certain text. It works for each page individually as well. hello do you know if this would be a illegal tag to insert into my posts


<meta name="keywords" content="bluetooth" />

[kh7]

hello do you know if this would be a illegal tag to insert into my posts


<meta name="keywords" content="bluetooth" />

If your pages covers 'bluetooth', this is precisely what I mean by adding keywords to metatags. Do avoid spamming. Targeting works best if it is actually related to your subject.
Your example is a bit meager though: only one keywords almost defies the nature of the keywords metatag. I mean, having the word bluetooth on your page is not exactly going to require metatags.

[visio]

hello do you know if this would be a illegal tag to insert into my posts


<meta name="keywords" content="bluetooth" />

It wouldn't do anything for you. Google wouldn't pay much attention to it. It would be seen as a keyword tag and pretty much useless.

[Eric Giguere]

It wouldn't do anything for you. Google wouldn't pay much attention to it. It would be seen as a keyword tag and pretty much useless.

Misconception. The Googlebot doesn't pay attention to meta tags, but the AdSense crawler does. It's not bad to use meta tags, but you have to use them properly (i.e. they have to be relevant and correct and not too long).

[adflakes.com]

I agree that adsense crawler uses the meta tags. Before, one of my website was displaying irrelevant ads so CTR was very low. After using meta tags, I got relevant ads displayed followed by a higher CTR.

Regarding section targetting, I am using it with one of my website with a left column which is standard on all pages. I can tell google to focus more on the content of the main body of the page compared on the content at the left

[visio]

Misconception. The Googlebot doesn't pay attention to meta tags, but the AdSense crawler does. It's not bad to use meta tags, but you have to use them properly (i.e. they have to be relevant and correct and not too long).

I wa I mas thinking about the Google robot but you maybe correct. I can't say your wrong because I have no evidence to prove it and it seems logical in a way. I may try it sometime to see if it improves relevance. If so i will add it to my adsense targeting article.

[visio]

i noticed when i click a key word tag on my site the ads are 100x's more targeted than if i was just to click on the title of the post . let me give you an example .....


http://riddimmafia.com/?p=75
notice the ads here are not really targeted . most of the time i get ads about wordpress bloggs . or something else that has nothing to do with cell phones or gps . once in a while the ads will be targeted to the post
http://riddimmafia.com/?p=82
here is another example . this one is about plasma tvs and lcd tvs . ads are not targeted at all
____________________________________________________________________________________________________

http://riddimmafia.com/index.php?tag=pharos_gps

now when i use the link with a tag my ads are extreeamly targeted .

http://riddimmafia.com/index.php?tag=samsung--hd-lcd-tv

same thing with the tvs notice the HUGE diffrece


same post just one used with tags and one without . do you think the meta tag i posted has something to do with it . (sorry for the bad grammer and spelling :D )


You didn't happen to notice those are two different pages did you? at least in googles eyes they are.

[PoisonPen]

You didn't happen to notice those are two different pages did you? at least in googles eyes they are. oh i c . the tags make it a whole new page .

[Eric Giguere]

I explain how this all works in detail in my book, but basically changing query parameters on a URL is enough to make the URL unique in AdSense's eyes and the crawler to come crawling again. And any keywords in the URL, including the query parameters, are important clues to AdSense about the content of the page.

This is why when configuring AdSense-friendly WordPress blogs you want to turn on the option to use the blog entry's title in the URL of the posting. Take a few moments and read how bloggers can get relevant AdSense ads (http://www.memwg.com/blog/adsense/How-to-Get-Relevant-AdSense-Ads-Especially-For-Bloggers.html) and my series on making WordPress blogs AdSense-friendly (http://www.memwg.com/blog/adsense/The-AdSense-ready-WordPress-Blog-Part-4.html).

[PoisonPen]

great tips eric , and visio . I will try these techniques out on my site starting today .

[NameWolf]

Yes, I have used this technique before couple of months ago but you really can not change the ads displayed right away and it takes time. By that time Google adsense bot already picks up what your site/content is about. This technique especially helps when you have flash, embedded content on your site such as flash games. If the site is new adsense starts showing programming/flash related ads right away and this code may help.