Experience in setting up Adwords for a Travel agency anyone?

[clgu99ab]

I am just about to set up a complex adwords campaign for a travel agency, and am having some difficulties figuring out the structure - so if someone here could assist me, I would be very glad :)

they sell travels to Africa, so I am thinking of making the structure like this:

Season (Spring, Summer, vinter, fall etc)
Vinter travel offer, summer vacation etc.

Products (safari, dive, wedding etc.)
i.e. safari tanzania, safaritour tanzania, wedding south africa

Destinations (mauritius, south africa etc.)
i.e. mauritius, cape town, etc.

Actions (travel, vacation, fly, hotel)
Botswana travel agency, vacation in botswana etc.

Do any of you have experience with a complex campaign like this, and could you assist me please?

[tkilgore]

I am just about to set up a complex adwords campaign for a travel agency, and am having some difficulties figuring out the structure - so if someone here could assist me, I would be very glad :)

they sell travels to Africa, so I am thinking of making the structure like this:

Season (Spring, Summer, vinter, fall etc)
Vinter travel offer, summer vacation etc.

Products (safari, dive, wedding etc.)
i.e. safari tanzania, safaritour tanzania, wedding south africa

Destinations (mauritius, south africa etc.)
i.e. mauritius, cape town, etc.

Actions (travel, vacation, fly, hotel)
Botswana travel agency, vacation in botswana etc.

Do any of you have experience with a complex campaign like this, and could you assist me please?


Use your nitch in each Catagorie (above) and then pull some examples of the comptitions..website...that is the fastes way to see what works. Adwords is preety straight forward after you now what ads to place and were. Hope this helps.

[altyfc]

Don't forget other niche words such as things like 'honeymoon', 'family holiday', 'short break', etc.