What can I do with AdWords?

[hdpt00]

I just started using the technique of bidding really low for AdWords and hoping to get big payouts on AdSense. So far I am only paying $0.05/click for AdWords and making a profit with AdSense. So the model is working good.
However, I'm using very broad keywords and very refined ones (about 230 keywords total). So I'm, only getting about 30 clicks/day so far which limits how much I can make from AdSense.

I was wondering if anyone here could give me some tips, besides spending more, to get a ton more clicks. I've been optimizing my ads as much as I can and some range from 0.0X% CTR up to XX.XX% CTR. So I am working on that, but is there anything else I can do to dramatically get more clicks. So far all traffic is from SERPs and none from content sites for some reason. Maybe because I am on the second page for SERP ads.

Anyhow, if anyone could give me some tips as it is my first time using AdWords it might help me a lot.

Thanks in advance!

p.s. I posted this in another forum and got no valid response, maybe someone here will be more helpful.

[nacho45]

So far all traffic is from SERPs and none from content sites for some reason. Maybe because I am on the second page for SERP ads.



I believe to get "content targeted" ads, you have to be in the top 6 positions...the higher, the more content targetting you'll get, but if you're over 6, I don't think they syndicate.

[hdpt00]

Well I guess I can't afford to do content trageting because my ROI will probably drop a lot and I like where it is now. However, when I get my channel data back from AdSense I'll analyze and optimize more and maybe increase my bids, we shall see.

[compar]

I'm not sure I understand your business plan. Are you trying to buy traffic with AdWords for sites on which you have AdSense ads?

If this is what you are doing I'm really surprised that you find it is working at any level.

Let take this scenario.

1. You have identified some keyword for which the average advertiser is paying Google $5.00 per click through.

2. You develop a page relevant to that topic and display AdSense ads on it.

3. You buy AdWord ads for these keyword phrases for 5 cents.

4. Remember that Google is going to pay you less than 100% of the $5.00 the advertiser pays when and if someone clicks on an AdSense ad from you site.

So now we have to look at the conversion rates.

1. You AdWord click through rate will be poor because by paying only 5 cents for a $5.00 keyword you are going to get displayed rarely and when you are displayed it will be on the bottom of the list. I think you are probably in real danger of Google dropping your AdWords ads altogether for lack of activity.

2. But lets say you ads survive and you attract 100 visitors to your site. That will cost you $5.00 (100x5cents).

3. Now these visitors are looking for some specific product and while your site may have information about this product, it will not be what they are looking for. So they have two options:
a. Hit the back button and return to Google and pick another AdWords ad. I think this is the most likely option.
b. Click on one of your AdSense ads.

4. If they click on one of your AdSense ads you may receive something between $2.50 & $4.00 for the click through. So you need a conversion rate of 2% or more from these visitors to breakeven or start to make a little money.

Given that your AdWords ad has lured them to your page under false pretenses, I'd be very surprised if you can acheive this conversion rate.

Why not optimize your page and get it reasonably placed in the SERPs and draw traffic that way. I don't think you can afford to buy traffic to a page where the only source of income is AdSense ads.

[hdpt00]

Well I am still testing bottom feeding adwords. My site is brand new and I started an agressive one way link campaign, so far I got 5 links over night and started yesterday. I suppose that is okay. But I know it is going to take a while to get into google so for now I'm buying traffic.

[disgust]

if you're going to try to make money using PPC traffic, I think affiliate programs and not adsense would be the way to go. it can be really tough to identify a product that could work- but people DO do it, and some people make quite a bit doing it.

I doubt there are even a fraction of as many people making a profit by displaying adsense.

[mopacfan]

That is quite an interesting business model. I'd love to hear if works out long term.

[hdpt00]

First off, I'm not deceiving anyone. My site displays a lot of useful information and my AdWords ad reflects that, so I'm not tricking anyone.

So far all my AW ads are on "strong" so people like my copy.

[compar]

First off, I'm not deceiving anyone. My site displays a lot of useful information and my AdWords ad reflects that, so I'm not tricking anyone.

So far all my AW ads are on "strong" so people like my copy.
Why don't you give us the URL for one of these pages so we can check it out?

[anthonycea]

Bob, the kid has a time tested method to make money, what to know what it is called?

A BRIBE.....Pay Google, so Google will Pay you, Brilliant idea, Bribes have worked for thousands of years in business transactions, Google would be a great partner for such a thing :D

[hdpt00]

Google is a very good partner. I have removed my links from sigs now to avoid "spammy" techniques on a totally unrelated site. I am here to learn and share, not get backlinks.

Things are working out okay for now, I wish adsense and adwords got updated instantly, it would make things a hell of a lot easier and I'd be able to optimize that instant instead of waiting a day. At least adwords is pretty frequent, adsense is way out there, got to give it a day or so.

[hdpt00]

Oh by the way anthony, congrats on 1,000 posts.

[anthonycea]

Thanks man, it was like walking on a mix of broken glass and hot coals, but when you get through it you are a better person.

I hope you last a long time around here, this is a great forum (I think), but what do I know about webmaster forums?

PS: Bob (Compar) is not done with you, he wants your URL's so if you do not give them to him he will put you through "THE COMPAR MEAT GRINDER" :mad:

[hdpt00]

Well he originally posted saying the idea wouldn't work, but we shall see who is right. For now it is too early to tell, but I suspect once I get in google SERPs it will produce better results, but at least now I'm getting some bookmarks and such. I'm also trying to get that PR as high as possible for the update which should happen any second.

[compar]

I'm also trying to get that PR as high as possible for the update which should happen any second.
What has that got to do with anything? First PR has very little to do with your position in the SERPs. And secondly Google gives links full credit as soon as they find them. The PR update has nothing to do with your place in the SERPs. It is just a reporting function whereby Google tells you what they have recognized to date.

And I didn't say it wouldn't work, but if you don't want contrary opinions why would you ask. Just run your little scheme and keep the results to yourself.

[hdpt00]

Ok Bob, I will keep my results to myself. Also it isn't a scheme so stop assuming that, I do provide users with a lot of useful content. But you can think what you like.

[Will.Spencer]

It is times like this that I say...

If it's stupid and it works, then it ain't stupid.

Experiment. Run your ROI numbers. Follow the numbers.

[anthonycea]

You know Will I am starting to like you, man you are in trouble :D

[compar]

Ok Bob, I will keep my results to myself. Also it isn't a scheme so stop assuming that, I do provide users with a lot of useful content. But you can think what you like.
Scheme isn't a derogatory word in my dictionary. See this definition:
scheme (skēm)
n.
1. A systematic plan of action: “Did you ever carry out your scheme of writing a series of sonnets embodying all the great epochs of art?” (Edith Wharton).

2. A chart, diagram, or outline of a system or object.
So I wish you would just back off a bit. You asked for help. I gave it. You said nobody on any other forum gave you relevant help. I at least understood a poorly formed question and gave a relevant opinion. You have been taking shots at me ever since.

Take time to learn the English language before you take shots at me for things I never said or intended. In short if you don't want answers don't ask.

[wiseone]

I have thought of doing the same thing... However, I run the numbers and it does not seem to work. I have thought of working with another PPC that offers a low bid of .03. This might work... If it were the old days of Overture (Goto) were I could pay .01 per keyword... This might work very well.

[T0PS3O]

Bob, the kid has a time tested method to make money, what to know what it is called?

Bottled Water (http://news.bbc.co.uk/1/hi/world/europe/1309841.stm)

It sounds like bottled water to me. Get it for free from the sea or for cheap from the tap, then sell it on for a higher price. A scam in many ways but works.

But like I said in another thread, if there is a market then i can't hold anything against you for trying to make money out of it. But IMO just AW in, AS out won't work. Natural listings will have to help out. But if the rumours of the internet running out of adspace are true then that might fuel AS ctr commission and make it worthwile.

[a389951l]

I have tried this scheme a couple of months ago. And the results were not good at all. Adword->Adsense.

I had some free credits so I used it to run some tests and it was plainly evident that even at 5 cents a click it was not worthwhile for my site.

[hdpt00]

What is a good ROI? So far I am getting about 150% on this "scheme." Unfortunately with .05 cents a click even 1000% isn't much money, hahaha.