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volk23
Dec 28th 2006, 1:50 pm
I use a {KeyWord} in my ad copy, its actually in a {keyword:KeyWord} format in case its runs out of the 35 char. So here are my question:

when it does have enough space to put the actual keyword in the ad copy, does it actualy put the keyword that I have in my Adwords or does it put in there the keyword that the user used to search Google?
c44
Dec 28th 2006, 7:50 pm
the keyword in your adgroup not the one the user search for.
GuyFromChicago
Dec 29th 2006, 8:01 am
when it does have enough space to put the actual keyword in the ad copy, does it actualy put the keyword that I have in my Adwords or does it put in there the keyword that the user used to search Google?

It will be what the user typed into Google. Use caution when using the dynamic keyword in conjunction with broad match:)
volk23
Dec 29th 2006, 10:00 am
ok :) so which one is it then?
beejeebers
Dec 29th 2006, 10:22 am
when it does have enough space to put the actual keyword in the ad copy, does it actualy put the keyword that I have in my Adwords or does it put in there the keyword that the user used to search Google?
It puts the keyword in your adwords account in there, not the actual keyword that was typed in by the user. (Unless those words happen to the be the same).

example: Your keyword is red widgets and it's broad matched. The user types in "I hate red stupid widgets". Your ad will display "red widgets" in the ad copy.
GuyFromChicago
Dec 29th 2006, 11:00 am
It puts the keyword in your adwords account in there, not the actual keyword that was typed in by the user. (Unless those words happen to the be the same).

example: Your keyword is red widgets and it's broad matched. The user types in "I hate red stupid widgets". Your ad will display "red widgets" in the ad copy.

beejeebers is right, I was thinking one thing and writing another...it's Friday and almost new years:D

I almost always use the dk with exact match - it's great when you have a number of keywords in an ad group and want to insert them into both the title and text of the ad. When using exact match you can set it up so they never sees your default text.

Where I see people making mistakes with this though is when they add hundreds (and in some cases thousnads) of keywords for different products to an ad group but the ad itself takes everyone to the same page. DK shows the searcher the right ad but they're disappointed when they get to the landing page and it's not for the products they searched for.
volk23
Dec 29th 2006, 11:06 am
thank you very much guys, i basically wanted to know if this is true for tracking my broad keyword matches against the user search query.

Happy New Year everyone!!!
GuyFromChicago
Dec 29th 2006, 11:09 am
thank you very much guys, i basically wanted to know if this is true for tracking my broad keyword matches against the user search query.

Happy New Year everyone!!!

The thanks goes to beejeebers - I just made everything more confusing:)
Octane
Dec 30th 2006, 5:51 am
Thanks guys!

I've been hunting high & low for clarification on this exact subject...