How will they keep the rats away?

[fryman]

I have been reading threads all over the net of people that have been banned form Adsense and are just sitting there waiting for Yahoo to release their network so they can jump in.

I know there must be a few amount of honest webmasters that got banned for reasons out of their control, but what about all those damn rats? All those cheaters that got kicked out for stealing? Do you really believe that they will have learned their lesson and will stop defrauding the system?

[Blogmaster]

Maybe this guy (http://forums.digitalpoint.com/showthread.php?t=20606) will have some answers :)

[fryman]

Damn, don't remind me of that stupid kid... and some people believed he was really googleguy...

[Blogmaster]

If it's Nintendo .. hey, is not like he has no time on his hands and is busy with a girlfriend or anything. Virgins need to have some fun, too :D lol

[digitalpoint]

I think they are going to have a hard to competing with AdSense to be honest. Google has more advertisers (which works out to higher payout rates). Google also is quick to ban users cheating the system, which means Yahoo might just end up with all the people banned from AdSense for cheating the system and the advertisers that Google AdWords won't take (for whatever reason).

I hope they roll it out soon, because competition is always good, but at this point Google is so far ahead, they are going to have a tough time putting a dent in AdSense.

[Blogmaster]

If this doesn't get Google's attention, then what will:

Google sued over click fraud (http://yahoo.reuters.com/financeQuoteCompanyNewsArticle.jhtml?duid=mtfh49064_2005-06-30_01-45-07_n6t198386_newsml)

[ferret77]

all they have to do is pay more, be a bit more transparent with the payments and throw in some better reports and I think they will gain users pretty quickly

[stephfoster]

I was just telling my husband the other day that when Yahoo launches their Publisher Network they're going to have to fight off the scammers very quickly or get a worse reputation than AdSense due to click fraud. I'm wondering if it's taking them so long because they're trying to get a solid system in place to protect themselves first.

I would like to see the competition, though.

[digitalpoint]

all they have to do is pay more, be a bit more transparent with the payments and throw in some better reports and I think they will gain users pretty quicklyThe problem is that can't pay more unless advertisers pay more. With it being a bid system with far less advertisers than AdWords, it will be tough.

[Design Agent]

The problem is that can't pay more unless advertisers pay more. With it being a bid system with far less advertisers than AdWords, it will be tough.

Agreed to some degree, but if its cheaper to buy a 'real estate' visitor from Yahoo many will.

Most of us will like to have an account with each and probably implement the one with the best return. So, if yahoo sacrifices its margins to increase the money webmasters make (which it can do easier than google - as it is pretty much google's sole income) they could steal decent market share.

There is also alot of growth left in the web (most of the world is not online yet). There is also huge growth left in the search and ppc markets - especially with mobile devices, local search, rss ppc etc.

I think the main impact will be on the other competitors initially, who will lose their market share.

Yahoo also has the busiest site - which can be used to promote their product - along with yahoo messenger, mail etc. It also already has a substantial advertiser base.

Same situation for msn really.

I don't see them achieveing anywhere near the same scale for a long time yet, but I dont doubt that there is room for them and they will grow for a long time.

As far as the click fraud - Anyone serious about doing it will keep setting up adsense and yahoo accounts anyway, banned or not.

Long term the winners will be whoever has the traffic. Which again, I think there is plenty of space for the big 3.

[ferret77]

All they would have to do decrease their profit a bit, to increase payout

I don't know what the actually cost of the resources to run ad words similar program. But I imagine once its in place only a tiny percentage of the cost of the new clicks would cover it.

I think running out advertisters might be more of problem when they first launch.

Its seems like anyone who is anyone with adsesne will sign up to test them out.

[AfterHim.com]

Its seems like anyone who is anyone with adsesne will sign up to test them out.

If I were Yahoo! this is what I would do:

Better reports...what pages were clicked, which number of ad was clicked, what site was clicked, etc.

Tell us they are paying 50% of the profits...over the next few months, decrease it...once you have people onboard, they won't leave easily.

Answer questions, and look at sites/details before banning people.

If the did those three things, that would force google into doing something different.

There is NOT a significant cost in running a PPC program...it is all profit. they pay a few tech support people to send generic emails, and then a few people to review those who were banned.

Everything else can be run by the people running the SE's side of things.

If Yahoo! is listening and would like to hire me, you can contact me via PM ;)

[Design Agent]

Yep, Im sure they have never considered these ideas until now ;)

[Josh]

And not just Yahoo.. the main reason why advertising on the third-class networks (so to speak) is because most of the people using them are people that have been banned from adsense. So the traffic you get is very poor :P


Josh