New Quality Score Column

[Micromag]

I'm beta testing the New Quality Score Column:

http://img183.imageshack.us/img183/7523/forumscreenshot2zb7.th.jpg (http://img183.imageshack.us/my.php?image=forumscreenshot2zb7.jpg)

it shows the min bid, even the keyword is active and the Quality Score status (Great, OK, or Poor). Here follows the help documentation:


Quality Score Column

The Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.

Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don't want to replace poor quality keywords, you can try optimizing their associated ad text and landing pages.

To learn more about optimizing your ads, keywords, and landing pages, visit our Tips for Success page.

https://adwords.google.com/support/bin/answer.py?answer=53024

[Deepali]

Hi could you tell me how I could activate this column? Is it only being displayed on certain accounts right now and will be open to every advertiser only later?

[Micromag]

Hi could you tell me how I could activate this column? Is it only being displayed on certain accounts right now and will be open to every advertiser only later?

Its only available to a very few accounts - I have been invited by phone some months ago to be part of the test.

[seodelhi]

Wow! I was waiting for it and its there. Will contact my google representative to see if I can get a invite for testing.

[SonicReducer]

They will be rolling in out to everyone soon, according to my rep at Google.

[iucpxleps]

Do you have a date?

[volk23]

this is great !

[fryman]

What's great? It doesn't give you any useful information. What's so great about just knowing that your score is poor or good?

[seodelhi]

What's great? It doesn't give you any useful information. What's so great about just knowing that your score is poor or good?

If its bad you can try and make it good. That's great about it.

[fryman]

Yeah... and I will bet you $100 that no matter how many times you change it you will get stuck in a never ending circle of bad scores and $10 bids

[nocookies]

Is the quality score calculated automatically or manually?

[softwareprojects]

It is calculated manually

[fryman]

Yeah, I'm sure the people from Google manually give a score to 10,000,000 keywords each day :rolleyes:

[SonicReducer]

The problem is, it doesn't show you anything you don't already know. If you bids are low, you already know it's great. If your bids are $10, you know it's poor. Google is really just throwing us a bone here with something that is purposely vague. They can't give an exact score because that would reveal too much info to spammers. This is more of a PR move than anything.

[jmaresca2006]

The problem is, it doesn't show you anything you don't already know. If you bids are low, you already know it's great. If your bids are $10, you know it's poor. Google is really just throwing us a bone here with something that is purposely vague. They can't give an exact score because that would reveal too much info to spammers. This is more of a PR move than anything.

the new quality score colums does help. it allows advertisers to a/b test landing pages to improve quality score as opposed to creating landing pages and having no idea if they adhere to quality score. Your landing pages are not only to improve quality score. they are to improve sales conversions and userbility. So there is a balancing act in terms of quality score adherance and sales conversion.

[aeiouy]

I am looking forward to this information as it will be helpful in some cases in determining a change might be in order.

In all cases it is not clear that the quality score is the primary reason for a specific set of circumstances. It is not terribly granular, but more information is always better.

[joeiii]

awsome..........

[xboxundone]

man i wish i had this going in my account knowing what the QS is towards a word or ad can help us greatly as publishers.

[volk23]

where do i find an adwords rep. phone number??

[SonicReducer]

Sure, every little bit helps. But my point was that if you are savvy with Adwords, you can already judge your QS to the level of accuracy that a 3 level rating gives you. I talked to a googler at pubcon a few months back about this coming out and he explained that they are really caught between a rock and a hard place with this. They realize people are frustrated with the whole black box nature of the QS so they want to help legit customers with some insight. But if they provide them with any really valuable QS info, it will be exploited by spammers. So they are testing the waters with this simple rating. Hopefully it will lead to more detailed stuff in the future.

[beejeebers]

Worthless.

However, perhaps this is an indication that they are getting worried about losing accounts because they keep changing the rules and then do not explain what the rules are at any time. Anybody with half a brain already has an idea of what their quality score is. This is pure fluff. Absolutely worthless addition.

We're not stupid google, this is useless information and a horrible attempt at making people think you're improving.

[volk23]

Sure, every little bit helps. But my point was that if you are savvy with Adwords, you can already judge your QS to the level of accuracy that a 3 level rating gives you. I talked to a googler at pubcon a few months back about this coming out and he explained that they are really caught between a rock and a hard place with this. They realize people are frustrated with the whole black box nature of the QS so they want to help legit customers with some insight. But if they provide them with any really valuable QS info, it will be exploited by spammers. So they are testing the waters with this simple rating. Hopefully it will lead to more detailed stuff in the future.

yea yea, you right, no one saying that its some awesome feature, its just useful for it to be there, so i dont have to compare things to see if there if the keyword is good or not, or maybe its got better.

[kevingibbons]

Yeah, I'm sure the people from Google manually give a score to 10,000,000 keywords each day :rolleyes:

Even at site level there would still be too many accounts to score manually.

[GuyFromChicago]

Thanks Micromag for the screenshot.

My early opinion of this is that it borders on worthless. I'm not terribly surprised....Google is starting to make a habit of sharing worthless feel good data (http://www.ppcdiscussions.com/2006/07/google-to-share-worthless-feel-good.html).

If I see this correctly there are two levels - poor and great. I've been told the quality score is a numeric between 1 & 5 before and was really hoping to see that number represented instead of "poor" or "great".

I can already tell if a QS is "poor" by the fact that the keyword will be disabled and or require a high bid to activate it. Same logic applies to "great" as well.

If this is all Google's giving us in terms of QS data it's barely even worth dicusssing - they're just dressing up the inactive/active terminology.

Micro or any other testers - are there any reported levels in between poor and great?

[fryman]

Agreed... only a total adwords newbie would think that this junk is "great".

Just a waste of bytes.

[iucpxleps]

I would prefer no QS column at all or accept this than to give spammers an edge..WE of course know our QS without this column but I always like to see something solid on the screen.

[volk23]

thats basically what i saw saying. no need to call people a total newb...

[fryman]

Didn't point out anyone... but if the shoe fits, feel free to wear it