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View Full Version : Looks like I am always #1 but Adwords says 4.1

glenv
Dec 23rd 2006, 4:53 am
If I test a keyword I am bidding on my ad always is in #1 position. Yet, when looking at my stats it says average position is 4.2 - This has not always been the case though, it used to show roughly 1.4

Any ideas?
ghoti
Dec 24th 2006, 7:30 am
Could it be that you're using broad match for your keyword and looking at your ranking only through exact match? (The differences are explained here (https://adwords.google.com/support/bin/answer.py?answer=6100).)

For example, if your keyword is widgets it could be ranked #1 for a search for widgets...but it could be ranked lower for red widgets or blue widgets because other advertisers have bid higher for those keywords.
businessman
Dec 24th 2006, 4:17 pm
Yup I have to agree on that, it is relative to how broad the match is.
GuyFromChicago
Dec 27th 2006, 8:39 am
If I test a keyword I am bidding on my ad always is in #1 position. Yet, when looking at my stats it says average position is 4.2 - This has not always been the case though, it used to show roughly 1.4

Any ideas?

Perhaps the 4.2 is a blend of the content/search networks.