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View Full Version : just another Quality Score question

volk23
Dec 22nd 2006, 10:16 am
I ran this keyword for a month on adwords.
My Max CPC was $1.56, 11.11% CTR, Avr. CPC was $0.29 per click.

Question, if I lower the Max CPC, will that improve my Quality Scope? or should i just leave the Max CPC along, it dont change anything?
GuyFromChicago
Dec 22nd 2006, 10:35 am
Question, if I lower the Max CPC, will that improve my Quality Scope? or should i just leave the Max CPC along, it dont change anything?

Personally, if the conversions are where they need to be I would leave it. That's just me though, opinions may vary:)

Related:

"Ad placement is based on your maximum cost-per-click (how much you're willing to pay per click) times Quality Score (Ad Rank = maximum CPC x Quality Score). For the top positions above Google search results, however, we use your keyword's actual CPC. "
http://adwords.google.com/support/bin/answer.py?answer=6384

&

http://adwords.google.com/support/bin/answer.py?answer=6111
volk23
Dec 22nd 2006, 10:38 am
no, you right. makes sense. thanks
jmaresca2006
Dec 25th 2006, 7:14 am
I ran this keyword for a month on adwords.
My Max CPC was $1.56, 11.11% CTR, Avr. CPC was $0.29 per click.

Question, if I lower the Max CPC, will that improve my Quality Scope? or should i just leave the Max CPC along, it dont change anything?

The adwords algo goes like this >> MAXCPC x CTR x Quality Score = Ad Score.

If conversion is ok, yes leave it. If you are trying to improve your profit margin than create a new campaign and test there.