expat
Jul 20th 2004, 5:13 am
http://www.pcworld.com/news/article/0,aid,116938,00.asp
Describes latest Forrester research that predicts Y will surge ahead in 2005.
The reasons are described as Y having all three elements
personalization, presentation, and quality of service.
Being more e-com oriented I have to agree that Y is more likely to deliver apropriate traffic now and in the future than G.
The convenience of having an easy customised Y page present and simply use the most apropriate section when looking for something is apealing.
Yes for pure info retrival G is better but as soon as it starts to tilt towards what I call mixed info where apropriate info may lead to a "purchase" Y is the more and more bcomming the better option.
For a search one uses Y search but for shopping there is shopping and product search.
Ever tried to find a relatively local accountant via G?
The search throws up directories. G's directory is outdated based on DMOZ and you can't have an accountant site in Froogle.
Y makes this task much easier.
Another indication is that Y shopping (US) is now using Kelkoo which is a highly sucsessful shopping and compare engine here in Europe. Where as a merchant you can either buy in or be invited if your products and site is up to it.
Thus finding info about an "irrigation pump" and than shopping for it is easier with Y than with any other.
But that's just MHO
M
Describes latest Forrester research that predicts Y will surge ahead in 2005.
The reasons are described as Y having all three elements
personalization, presentation, and quality of service.
Being more e-com oriented I have to agree that Y is more likely to deliver apropriate traffic now and in the future than G.
The convenience of having an easy customised Y page present and simply use the most apropriate section when looking for something is apealing.
Yes for pure info retrival G is better but as soon as it starts to tilt towards what I call mixed info where apropriate info may lead to a "purchase" Y is the more and more bcomming the better option.
For a search one uses Y search but for shopping there is shopping and product search.
Ever tried to find a relatively local accountant via G?
The search throws up directories. G's directory is outdated based on DMOZ and you can't have an accountant site in Froogle.
Y makes this task much easier.
Another indication is that Y shopping (US) is now using Kelkoo which is a highly sucsessful shopping and compare engine here in Europe. Where as a merchant you can either buy in or be invited if your products and site is up to it.
Thus finding info about an "irrigation pump" and than shopping for it is easier with Y than with any other.
But that's just MHO
M