Overture - What is this?

[NeoGen]

Hello,

It seems that I am asking a newbie question, so please do not beat me!

My site AllDotNet (http://www.alldotnet.com) is getting good amount of hits from www.overture.com

Now what is this Overture, though I am happy to get traffic, but why & how these hits are coming from Overture. Is there any significance of this traffic?

Looking for some knowledge from experts over here! ;)

Thanks

[debunked]

Overture is pay-per-click advertising which is owned by Yahoo. Similar to google adwords.

[DarrenC]

Umm I could be wrong, but you can still receive traffic from Overture, even if you don't participate in the PPC advertising.. am I right?

[NeoGen]

I am not participating in any sort of PPC advertising related to overture and / or yahoo... and I am getting traffic from overture :confused:

[lorien1973]

overture has always shown inktomi listings underneath the paid listings, I believe. now that its yahoo, it probably does the same with yahoo serps.

[City2]

Umm maybe your botfile is outdated.

[NeoGen]

Umm maybe your botfile is outdated.

botfile.. could please exlpain a bit more so a noob like me can also understand

Thanks

[ElectronDon]

About Overture, I am currently utilizing a service through an agency which claims to be an Overture Ambassador. The company advertises my site under several different keyword phrases. The traffic is good and has been somewhat successful. I am #1 for several phrases in the sponsored listings. 20 or so qualified uniques a day.

[coolguy]

One thing I do not like about Overture advertising is the minimum cost per click.
I think it is 10c or 15c / click whereas at google, I think minimum cost per click is
5c.

[onlineshopping]

Now, overture is down, what's the alternative of overture for yahoo?

[anticlockonline]

Unfortunately, there is no alternative. Hopefully someone at yahoo will get their act together and bring it back up.

[debunked]

Now, overture is down, what's the alternative of overture for yahoo?

Unfortunately, there is no alternative. Hopefully someone at yahoo will get their act together and bring it back up.

You bring up a 3 year old thread and too say overture is down??

Yahoo is still there - not sure what in the world you are trying to say about yahoo and overture......

[nightlinker]

LoL he probably dont know how to look at the age of the thread... or his up to something... loL

[bhanukaran]

Friends. The entire thread is superb. I am in the process of getting acquainted to these concepts. So i found the entire series of thread, very informative and useful.

Likewise Yahoo so called overture for PPC. what is google called.. Is it just google adwords, or something else...:)

[muslim_united]

this thread has became history :).No overture anymore, the OP also not a newbie anymore :D

[robinko]

No overture anymore. Is there alternative ?

[debunked]

No overture anymore. Is there alternative ?

It is part of Yahoo now Yahoo search marketing.

[teckinik]

Its ppc just like adwords and by the way post is quite old so I want to update its yahoo search marketing now .