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View Full Version : Why CPM Goes Up And Down

wiseone
Jul 12th 2004, 5:44 am
This is probably not a great question... However, it seems to perplex me.

Has anyone noticed a relationship between how often you update your page and CPM? Does you CPM go up if you update more frequently? Just curious if anyone has noticed such a relationship.

Thanks.
Help Desk
Jul 12th 2004, 6:28 am
I am sure this would be entirely behavioural but yes, it does make sense.

For example imagine one day you did a Google search and found the ads on the left side. This change would cause you to look at them.

Is this what you are talking about?
nacho45
Jul 12th 2004, 6:37 am
This is probably not a great question... However, it seems to perplex me.

Has anyone noticed a relationship between how often you update your page and CPM? Does you CPM go up if you update more frequently? Just curious if anyone has noticed such a relationship.

Thanks.

People tend to visit their page a lot when they're updating...to see if it looks okay online, so this gives more impressions than you would usually get....thus it easily could effect some of the metrics.

I don't put a whole lot of merit in some of the stats I see other than the total $, because I've seen some crazy other numbers before.