Link destinations. Homepage or content pages?

[stuw]

I'm running an accommodation directory. We encourage all our adversiders to link to their page on our directory with their details.

Do you think it would be better to:

1. Encorage them to link to the homepage with a set phrase as the link text

2. Link to their content page with link text very specific to them:
eg X hotel, or their company name

3. Link to a related page:
eg accommodation in X

Your thoughts appreciated.

[desimasalaforums]

it would be better to link to content page.

[Business-Directory]

You could also consider sending them a description that contains your homepage link as well as a link to the content page or link related page.