Result #1 vs Result #10

[ShytKicker]

I have a website that is page 1, result #10 for a phrase that has over 100,000 overture. I get approx. 100 visitors per day from it.

My question is, how many visitors would I get approx. if I were result #1 opposed to result #10 based on these traffic details?

[hooperman]

T(#1) = F(T(#10))

where T(#x) is traffic at position x and F is a completely unknown function.

[Komodo Tale]

This is a good question. There have been several estimates over the years, but the only hard numbers I can think of are from the AOL data set.

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

Of course the Overture numbers are flawed so it is impossible to get an accurate count using their total. You are better off surveying your logs and extrapolating based on the number of visits you receive from your #10 spot.

Data is from SEOBlackHat (http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/).

[LonnyFX]

I think it changes according to the keywords.. can't be too accurate if you ask me

[flizz]

It beyond our predictions... so we can't predict it with 100% accuracy

[Notting]

depends how appealing the sites at the top are. IE good titles/description etc.

Shows the importance of having a good title though

[ShytKicker]

Very nice find Komodo, that is exactly what I was looking for. I was just looking for an approximation.

But the % from the term #1 and term #2 is huge! I didn't know it would be such a big gap. And quite interesting how spot #9 is worse than spot #10 on the average.

[sterlingpixel]

First two normally get the most hits, reason being people just click them, if they don't find what they want they actually start looking at the descriptions to see if theres any point.

My thory anyway

[rliddle]

You would get considerably more, but remember a lot of directories rank high, and searchers skip over them, so effectively a 7th ranked page, could be the most hit.

[fordsho]

Wow you guys are good!!

[Burta]

Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.

I would have thought there would be a lot more clickthroughs for the lower numbers than that!

[Bondat]

Very nice find Komodo, that is exactly what I was looking for. I was just looking for an approximation.

But the % from the term #1 and term #2 is huge! I didn't know it would be such a big gap. And quite interesting how spot #9 is worse than spot #10 on the average.

I think it depends on how competitive is the keywords and the site listed on top. If the site is really good you dont have to browse again to search for another site right? For example in a fansite I estimated that 80% of the people will click on the official website of an artist. The bottom line is it depends on the niche of the site. But yes, the stats provided up there is a good stats also. :)

[svtmook]

T(#1) = F(T(#10))

where T(#x) is traffic at position x and F is a completely unknown function.
7, the answer is 7

[ShytKicker]

I have moved up to rank #8 since I started this thread. The results are very much as rank #10, maybe the improvement is a few uniques per day, but this data seems pretty accurate.

[slapmatt]

Very interesting thread. Will have to bookmark this one!

[Computer(Jew)]

A very targeted Adwords Ad that is positioned #1 gets me around 17% CTR , which is more than #2 .
Just my 2c.

[shobber]

I think it also depends on how your listing looks in the results. If my catchy title stands out then in theory it should get a higher %.

[wrkalot]

I would also look at the Golden Triangle (http://www.webpronews.com/golden_triangle_ss.html). It a visibilty study that shows where the eye goes. It say's it all IMO

[cmonline]

Hey all, the figures quoted above were the results of an independant study in August of this year:

The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs as was an analysis based on AOL clickthroughs. Read the FULL story here...

http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/

[BrianR2]

I wonder how the golden triangle would look if that screenshot included the ppc ads that are often at the top of the search results.

[wrkalot]

I wonder how the golden triangle would look if that screenshot included the ppc ads that are often at the top of the search results.
I doubt it would change much. The searchers eye has been trained to look to the top left first... I know mine has.

[Morishani]

i think i saw rank strength, or page strength that talk about it.
look for it in google.