a link question.

[Mr. Fancy Pants]

Greetings,

I have a quick question. Is a reciprical link better or worse than a one way directory inclusion?

We currently have an SEO Comapany optimizing our site and part of the package is that they are including 200 links that are "within our industry". the problem is that some of there links are way off and I have had them remove a number of them.
Now they want to do the remainder of the links. (about 50 of them) as a one way link. I just found out that the one way link is through directory inclusion.

Is this s better type of link?

thanks for you help!

[Subzero]

HI
Yes a one way link is much better than a reciprical.
One way links isn't just through directory submissions. There are a number of other threads here on ways to get one way links.

Here are a very good article on how to build some nice links:
http://www.seobook.com/archives/001792.shtml

[netmaster123]

Google gives less credit to reciprocal links, however if you get good traffic from a reciprocal than I would not care.

[Annie7]

There are a plenty of similar discussions at DP and brilliant answers - just search and read.