A lot of direct traffic in Analytics

[mji2010]

For some reason I have a lot of direct traffic reporting in analytics and its all unique from new york. All of my clicks are pretty much the same as always, but the direct traffic has a really high bounce rate (93%) and my site's average is about 15% so I don't know what to do about that weird traffic.

Oh yeah and its reporting as all unique traffic.

[andrewterrol]

How many visitors represent 93%? like 10 or 1000? If they are few, than this should not be a problem since probably some guys told their friends about your website, but if the number of visitors is big, than this is really weird.

[magda]

Analytics always appears to over-report direct traffic - I've seen it in every account I've looked at. It isn't all direct - any traffic that it can't identify the referrer can be reported as direct.

[mji2010]

a lot more just reported. 600 uniques total.