Broad matching vs Exact matching?

[wzl]

Here's what I'm trying to do, and I have yet to figure out how with Y!

I want to advertise on:

** widget **
but not
widget

For example, I want my ads on:
blue widget
widgets around the world
happy widgets
how does a widget work

But not on the search when people simply type in:
widget

I submitted a huge list of keywords to Y! only to have them be denied for overlapping with "widget"

Thoughts/suggestions?

[mobilebay]

the whole search marketing thing confuses the hell out of me your not alone, wish I could help only sympathise.

[wzl]

anyone... help?

[felix77]

just use the main keyword widget once and the others as individual keywords or tags without using the word widget in em.. a string of tags submitted can be used in any sequence to generate a search.. but only a guess.. so if you get anything on this PM me too?? thanks... cheers