Can someone explain to me what buying a link means?

[AlphanetChrisC]

I seem to be associating advertising and buying links with each other. Can someone explain what buying links mean?

[thewahm]

Buying a link means you pay a webmaster to have your link within their site. It is advertising, a form of. Generally there is a link to your site via a keyword.

[AlphanetChrisC]

So google frowns on link buying right? Isn't advertisement the same?

[jitendraag]

Google is fine with advertisement or link buying for advertisements if they use 'nofollow' guidelines. Link building for manipulating the SERPs is not liked by google.

[AlphanetChrisC]

OHHHHH okay then, that makes sense. I will definately do this then

[Chancey]

So google frowns on link buying right? Isn't advertisement the same?

An advertisement will only last for a certain period while the link that is bought will last as long as the web master keeps it. It depends on the webmaster on how long he/she keep it.

[SEOTherapy]

Well, just becareful so that you do not want them to know you are buying or selling links ;)