ephricon
Mar 10th 2005, 12:50 pm
Shoot I just typed this whole post and deleted it on accident!
Here's the skinny. I am working on a large e-comm site that currently only has WebTrends log file analysis. With this we can measure traffic but not actual sales resulting from each of our advertising campaigns. I want to use a solution that is either all or part cookie-based (client side) to track the actual SALES that result from our SE rankings, email campaigns, etc.
To my understanding WebTrends 7 combines log file analysis and cookie-based tracking (via client side scripts). Is anyone currently using this? If so what version? How do you like it? Any concerns? Opinions please :)
Here's the skinny. I am working on a large e-comm site that currently only has WebTrends log file analysis. With this we can measure traffic but not actual sales resulting from each of our advertising campaigns. I want to use a solution that is either all or part cookie-based (client side) to track the actual SALES that result from our SE rankings, email campaigns, etc.
To my understanding WebTrends 7 combines log file analysis and cookie-based tracking (via client side scripts). Is anyone currently using this? If so what version? How do you like it? Any concerns? Opinions please :)