{KeyWord} Tags for Writing Yahoo Search Marketing Ads

[Entrep]

Couldnt find info on how to do the equivalent of {KeyWord} (as used in Adwords), but for Yahoo Search Marketing.

Anyone know if it's possible? Dont really feel like writing out 200 versions of the same ad.

Thanks!

[Shoemoney]

I am pretty sure its just {keyword}

[Entrep]

Thanks Shoemoney, if someone could also confirm/elaborate, or even point to some documentation that would be good

[nuttymarketer]

Why do not you test it yourself by making a test ad and run for few hours. IF with the same ad text and display CTR is improve it will work.

Nuttymarketer

[felix77]

documentation would still be good cuz dont think a few hours would do it. ..wud like to hear from entrep tho.

[zappy]

I am pretty sure its just {keyword}

It didn't work for me .. its just showing as " Keyword" in the live ad .. looks ugly .. but had a good CTR tho :)

[dhruv37]

I do not think it will work with yahoo.

[ceetee]

According to a post in another forum it's

{ovkey}

[Franck S]

Did anyone tried this {ovkey}?

I want to get started with Yahoo.

[flip]

No, doesn't appear to be {ovkey}. At least not in the preview window. I sent in a request for info and (if they get back to me ever) I will follow up here.

[flip]

I got a prompt email reply back from YSM Customer Service. They say there is no code you can type in to get the keyword to repeat in the title. Let's hope the new version is better...

[luckyme]

my old overture $ signup expired ,so looking for another one :rolleyes:

[PiecesMedia]

Has anyone gotten an update on the {KeyWord} tag for V2 of Yahoo Search Marketing?

[pjpjpjpj]

bump

I'd also like this information.

[braveheart27]

Any update on the {KeyWord} tag for yahoo? is it possible to use this? for a dynamic ads?

[B.V.E.]

I was trying to figure out the same,.. The first hit at Google on: 'yahoo dynamic keyword', resulted in the following post by apparently a Yahoo employee:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2.Identify a campaign and click its link. The Campaign Details page opens.

3. Identify an ad group and click its link. The Ad Group Details page opens.

4.Click the Create New Ad link. The Create Your Ad page opens.

5. Decide whether to insert the keyword into the title or the description of the ad.

6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert keyword link below the text field. {keyword: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.

7. Enter the URL and ad name for the ad.

8. Click Save Changes.

9. In the Ad Group Details page, find the related keywords in the keywords tab.

10. Click the keyword link. The keyword Details page opens.

11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.

12. Enter the alternate text to display.

13. Click Submit.

yahooSarah

[clgu99ab]

I am currently testing the {Keyword: default_text} in Yahoo! However, im not sure the new "Panama" YSM version has been rolled out in DK yet... but when I get any results, I will post it here.

I cant believe Yahoo! is SO SLOW on making it easier for us PPC marketeers to use their system :confused:

It is also almost impossible for normal people (read: not internet marketeers) to start a YSM campaign. Its difficult to find the login and "get started" pages, and the learning curve is a lot higher than Adwords...