expat
Jun 8th 2004, 4:20 am
Hi,
found the following article / interview with Nevill-Manning (Froogle)
I think it contains some good hints and tips......
http://www.clickz.com/experts/search/results/article.php/3363721
excerpts
........
ST: How does Froogle decide which part of the description to truncate for the search results?
CNM: We show the first part of the description, up to two lines. We use the rest of the description for determining relevance, so it's important to include as much as possible.
......(very true is our own experience /M)
ST: Are Froogle feeds trackable? Can one measure their effectiveness in a Web analytics software program (such as WebTrends, ClickTracks, HitBox, or Urchin), as they already can in Google?
CNM: We encourage merchants to include tracking URLs in their feeds. Also, analysis of referrer fields in Weblogs could provide helpful data.
.........
ST: Is the ranking system based on page/site popularity and the amount of content in the Froogle feed?
CNM: PageRank is an important input to the ranking function. Sites with high PageRank are more likely to have their products appear in the top results.
...... (yes they still seem to use PR although this may change - PR is a Stanford Patent and not owned by G thus under IPO it may well vanish / M)
M
found the following article / interview with Nevill-Manning (Froogle)
I think it contains some good hints and tips......
http://www.clickz.com/experts/search/results/article.php/3363721
excerpts
........
ST: How does Froogle decide which part of the description to truncate for the search results?
CNM: We show the first part of the description, up to two lines. We use the rest of the description for determining relevance, so it's important to include as much as possible.
......(very true is our own experience /M)
ST: Are Froogle feeds trackable? Can one measure their effectiveness in a Web analytics software program (such as WebTrends, ClickTracks, HitBox, or Urchin), as they already can in Google?
CNM: We encourage merchants to include tracking URLs in their feeds. Also, analysis of referrer fields in Weblogs could provide helpful data.
.........
ST: Is the ranking system based on page/site popularity and the amount of content in the Froogle feed?
CNM: PageRank is an important input to the ranking function. Sites with high PageRank are more likely to have their products appear in the top results.
...... (yes they still seem to use PR although this may change - PR is a Stanford Patent and not owned by G thus under IPO it may well vanish / M)
M